Aba Wils

Who is Aba Wils?

Aba Wils is a Ghanaian virtual influencer, model, and singer who debuted on social media on January 28, 2019. She is presented as one of Africa's pioneering virtual influencers and centers her public persona on fashion, music, dance, fitness, and lifestyle.

Her platform emphasizes sustainable fashion and women's health advocacy, and she performs as both a digital model and a musical artist. In December 2022 she received recognition as Supreme African Innovation of the Year at the SDTA Awards.

Background and mission

Aba Wils positions her mission around style, creative music projects, and digital-first fashion. She uses her profile to showcase outfit storytelling and to promote sustainable fashion choices.

She also engages in public-awareness activities tied to women's health topics, citing campaigns around breast cancer and cardiovascular disease awareness as part of her outreach.

Visual style and aesthetics

Her visual identity blends realistic 3D character design with high-fashion styling. She frequently appears in polished, runway-inspired looks that mix contemporary and African-inspired silhouettes.

Signature imagery often highlights elegant tailoring, bold accessories, and stylized hair and makeup that aim to bridge digital fashion and phygical (physical plus digital) product showcases.

Content Type & Format

Aba Wils publishes visual content across major social platforms including Instagram, TikTok, YouTube, and X. Her posts range from single-image fashion editorials to short-form videos that emphasize styling, movement, and dance.

She releases music-related media such as singles and lyric or visuals-led music videos, often pairing animated performance with electronic and dance-pop production. Music collaborations are an explicit part of Aba Wils's content mix and storytelling.

Aba Wils's social tone blends polished fashion presentation with approachable lifestyle moments. Her content includes outfit showcases, dance clips, promotional posts for collaborations, and occasional advocacy messages tied to women's wellness and sustainable style.

Aba Wils Collaborations and Campaigns

Digital Fashion Challenge, Monte‑Carlo 2021: Aba Wils served as a Social Network Partner during the November 2021 Digital Fashion Challenge in Monte‑Carlo, participating in digital fashion programming and networking with creators and producers.

Digital Fashion Week New York Metaverse 2022: Aba Wils was a special guest at the Metaverse event in 2022, appearing in digital fashion showcases that paired virtual runway imagery with social platform content.

Ricky db x Aba Wils — "Again": In February 2022 she collaborated with virtual DJ and producer Ricky db on the single "Again," a dance-pop track accompanied by visuals and promoted across streaming platforms and social channels.

NTZNS collaboration: Aba Wils has worked with NTZNS, a multi-brand digital fashion group, to present digital fashion looks and editorial imagery on social platforms.

Ecoolska Sustainable Fashion collaboration: She has partnered with Ecoolska, a sustainable fashion label in Portugal, to highlight eco-conscious design and styling in her visual content.

Nebetah Jewelry collaboration: Aba Wils has showcased pieces from Nebetah Jewelry, a brand described as operating phygital jewelry concepts, blending physical and digital product presentation.

Orijin Culture collaboration: She has appeared with Orijin Culture, a brand known for Africa-shaped bag designs, featuring the brand's accessories in fashion imagery and posts.

Mercury Dasha collaboration: Aba Wils has worked with Mercury Dasha in projects that combine digital styling with phygital fashion concepts and online showcases.

Media recognition and impact

Her projects and music have attracted features in metaverse and digital fashion media, and she has been included in lists recognizing popular virtual influencers. Her single collaborations received early streaming traction within metaverse and electronic music circles.