ai.serenay (Seren Ay)

ai.serenay is a Turkish virtual influencer known in the fashion, beauty, and jewelry industries. With a growing presence on Instagram, ai.serenay has built a strong connection with audiences through high-quality, photorealistic imagery and curated lifestyle storytelling. Created with artificial intelligence, she offers brands innovative ways to engage and reach a targeted audience in luxury product promotion and visual storytelling.

Release Date:

2023
Language:

Turkish
Role:

Model, Influencer, Brand Mascot/Ambassador
Country:

Turkey
Industry:

Fashion, Beauty, Entertainment

Who is ai.serenay (Seren Ay)?

ai.serenay, presented as Seren Ay, is a Turkish virtual influencer created to serve as a brand ambassador and visual persona for commercial storytelling. The character debuted in late 2023 as a promotional face for a jewelry brand and quickly grew an audience on Instagram with high‑quality, staged imagery.

Creator and team

The project was developed by a team led by Furkan Şahin in Ankara, Turkey. The creators used artificial intelligence to generate the character and build a consistent visual identity for commercial promotion.

Visual style and aesthetics

ai.serenay is depicted with red hair and clear green eyes in photorealistic imagery that blends glamour and travel photography. Her visual posts emphasize styled outfits and closeups that highlight jewelry and luxury accessories. The overall look is polished and fashion-forward, designed to pair with product photography and aspirational lifestyle visuals.

Content Type & Format

ai.serenay's content centers on image-based posts on Instagram that showcase styled scenarios, product closeups, and location shots. These posts are composed to present jewelry and fashion pieces in high-resolution editorial frames rather than documentary snapshots.

The account uses staged storytelling to place the character in travel and lifestyle contexts, such as scenes set in Istanbul, Paris, and Taiwan, and in attention-getting scenarios like piloting an aircraft. That approach makes ai.serenay's personality read as glamorous, composed, and aspirational.

While primarily image-driven, the profile also supports short-form visuals and produced clips to extend product storytelling; ai.serenay's content and occasional videos are tailored for Instagram as the primary platform and for visual discovery by fashion and beauty audiences.

ai.serenay Collaborations and Campaigns

Sirena Arte Promotion: Sirena Arte x ai.serenay. Created in December 2023 to promote the Sirena Arte jewelry line, the collaboration positioned the virtual persona as a cost‑efficient brand ambassador. The campaign used curated Instagram imagery and staged lifestyle scenes to showcase jewelry pieces and to build visibility for the e-commerce brand.

Media and recognition

ai.serenay was named among the finalists of an international Miss AI pageant in mid 2024, where judges praised the originality and high production standard of her imagery. Coverage in international outlets highlighted her rapid rise from a brand asset to a noticed virtual influencer.

Brand fit and audience

The character is a natural fit for fashion, beauty, and jewelry brands looking for polished visual storytelling and repeatable image assets. The aesthetic and content strategy target audiences interested in aspirational style, product discovery, and visually driven lifestyle storytelling, with a strong base among Turkish and international fashion followers.