Aitana López

Who is Aitana López?

Aitana López is a virtual influencer and AI‑generated model presented by the Barcelona creative studio The Clueless AIGENCY. She is portrayed as a young, sporty woman who blends modeling and fitness with gaming and cosplay interests. The project positions Aitana as a digital muse built to represent a strong, extroverted personality that engages audiences across social channels.

Creator and studio

Aitana was developed and is managed by The Clueless AIGENCY, a Barcelona‑based creative agency that designs AI models and digital talent. The agency designs Aitana’s imagery, personality and public schedule and has described the character as part of a broader roster of virtual models.

Aitana López Visual Style and Aesthetics

Her visual identity centers on a sporty, modern look with distinctive pink hair, athletic silhouettes, and stylized fashion that mixes streetwear and fitness apparel. Photos and campaign imagery emphasize polished, editorial lighting and carefully staged compositions that mirror real‑world shoots. Small signature details—workout gear, gamer accessories and occasional cosplay pieces—help define her aesthetic across feeds and branded content.

Content Type & Format

Aitana’s primary output is curated image posts and short visual content designed for social feeds, with regular photo sets that showcase fitness looks, outfits and styled portraits. Her content routinely highlights gym‑style photos, lifestyle scenes, cosplay snapshots and fashion shots created to feel like traditional influencer posts.

The character also appears on subscription platforms where exclusive photo content is published, and her creators have explored paid chat and audio formats to extend fan engagement. These formats are used alongside public social posts to create a layered presence that mixes free feed content with paid exclusives.

Aitana’s personality is written into the content: bold, playful and confident. This persona appears in captions, image captions and interactive features to create a consistent social tone across Instagram and subscription channels, with media formats chosen to showcase both visual campaigns and closer fan interactions.

Aitana López Collaborations and Campaigns

BIG Supplement Promotion: BIG x Aitana López — In late 2023 Aitana was featured as the face of a sports supplements promotion, a brand collaboration built around fitness imagery and promotional discount codes shared through social posts. The collaboration used curated photo content and promotional stories to position Aitana as a fit lifestyle ambassador.

Llongueras Look Change: Llongueras x Aitana López — In 2024 Aitana collaborated with the Llongueras hair brand on look and styling activations that included a branded change‑of‑look campaign and large‑format displays. That work paired stylized campaign images on social media with a high‑visibility creative placement that included a screen presence in Times Square.

Public reception and impact

Aitana has drawn widespread media attention as an example of AI‑driven influencer marketing and has been covered by national and international outlets for her rapid follower growth and commercial model. Her activity blends branded posts, editorial imagery and subscription content, and the project has become a showcase for how creative studios can build and monetize digital talent. The Clueless team has expanded the concept into a wider catalog of virtual models and continues to iterate on voice, interactivity and commercial formats for the character.