Akai Haato

Who is Akai Haato?

Akai Haato, commonly known by her nickname Haachama, is a Japanese virtual YouTuber and performer affiliated with Hololive Production. She debuted as part of Hololive's 1st Generation and is presented as a sassy kouhai who often features heart motifs and red ribbons in her design.

Haato made her debut stream on June 2, 2018. Her official character illustration was created by Haruyuki, and a 3D model was later produced for live performance work.

Visual Style and Aesthetics

Haato's visual identity centers on bright, idol-inspired imagery with recurring red ribbons and heart shapes. Her look blends a schoolgirl and idol aesthetic with playful, high-energy styling that carries into costume changes and stage visuals.

Over time her presentation expanded to include both polished music-stage visuals for original songs and deliberately chaotic, low-fi visuals tied to her Haachama persona. This contrast is part of her visual signature and appears across thumbnails, stream overlays, and music video concepts.

Content Type & Format

Akai Haato's primary content platform is YouTube, where she livestreams regularly. Her streams cover chatting, gaming, and live singing, often mixing real-time audience interaction with scripted moments and variety segments.

Haato also produces short-form comedy skits and experimental videos, including cooking and surreal edits that highlight Haachama's unpredictable behavior. These videos are shared as uploads and short clips alongside longer livestream archives.

Her content frequently crosses into music releases and live concert formats. Akai Haato's personality alternates between a tsundere-style idol and the chaotic Haachama persona, and that split informs her social tone, video pacing, and how she frames collaborations or performances on YouTube and Hololive event stages.

Akai Haato Collaborations and Campaigns

Plasmagic Seasons!: Cover Corp. x Akai Haato — 2021. A digital single performed as part of a Hololive group release that showcased Haato alongside fellow 1st Generation members. The project was released as a streaming single with accompanying online promotion and music video content.

Secret Garden: Cover Corp. x Akai Haato — 2024. A collaborative single performed with other Hololive 1st Generation members. The release paired recorded music, promotional videos, and event-stage appearances tied to Hololive music programming.

Who2: Cover Corp. x Akai Haato — 2025. A digital single released under Hololive's music catalog featuring original material and standard online distribution formats. Promotion included music streaming listings and artist videos aimed at her music audience.

hololive 6th fes. Color Rise Harmony: hololive production x Akai Haato — 2024/2025. Participation in the company-wide festival and related live performances that combined concert visuals, onstage appearances, and video promotion. These events pair Haato's music and stage presence with large-scale production assets and merch tie-ins.

Persona, Audience and Notable Facts

Haato is bilingual to an extent, having studied in Australia and the Philippines, and she occasionally uses English in streams. Her persona range from idol-style presentations to the chaotic Haachama alter ego, which has become a defining part of her public image.

Her fan community is often called Haaton, and she reached a major milestone when her YouTube channel surpassed one million subscribers on February 10, 2021. Her official profile lists her birthday as August 10 and her unit as Hololive 1st Generation.