Aliona Pole

Who is Aliona Pole?

Aliona Pole is a Russian virtual influencer and digital model created for social media and fashion projects. She debuted online in 2018 and is presented as an eternal 18‑year‑old avatar who exists across digital locations rather than a single city. Her public profile emphasizes digital fashion and conscious consumption, and she is primarily known for photo and video content on Instagram.

Creator and studio

Aliona was developed by the Malivar studio, a team that builds synthetic humans and avatar tools using neural networks, 3D graphics and game‑engine pipelines. The studio’s workflow includes 3D modelling, head tracking for photos and video, and digital clothing assets intended for real and virtual presentations. Malivar positions these avatars for branded content, licensing and metaverse use.

Visual style and aesthetics

Aliona’s visual identity blends hyperstylized features and digital fashion cues: pale skin, striking makeup details such as brightly colored lashes, and distinctive beauty marks and freckles that read like character design. Her wardrobe leans into futuristic and digitally produced garments, including fully 3D capsule looks and virtual accessories created for editorial and campaign imagery. The avatar often appears in conceptual, fashion‑forward settings that highlight digital textiles and AR presentation.

Content Type & Format

Aliona Pole produces image posts, short videos and curated stories designed for Instagram, with studio‑rendered photographs and occasional animated sequences. She has also appeared in produced video formats, including a special episode produced for a YouTube channel focused on technology and industry topics, and she covers events and digital shows through visual posts and recap videos.

Her content themes centre on fashion, digital clothing, and sustainable consumption. Aliona Pole’s content often showcases virtual garments, capsule collections, and editorial styling that blur the line between physical and digital fashion, while promoting the idea of lower‑impact wardrobe choices.

Aliona Pole’s personality in posts reads as reflective and design‑minded: she speaks about technology, aesthetics and environmental ideas in a calm, slightly enigmatic voice. Aliona Pole’s videos and images are composed to feel like a mix of a fashion portfolio, a creative statement and a tech demonstration, and Instagram remains her primary platform for regular audience interaction.

Aliona Pole Collaborations and Campaigns

Puma Kosmo Rider: Puma x Aliona Pole. In 2022 Aliona presented the Puma Kosmo Rider silhouette in a campaign that positioned the sneaker within a digital‑aesthetic concept. The collaboration used studio imagery and social posts to show the shoe in stylised virtual contexts and in retail window displays.

Mercedes‑Benz Fashion Week Russia appearance: Mercedes‑Benz Fashion Week Russia x Aliona Pole. During the online edition of the fashion week in April 2020 Aliona attended in a capsule of digital clothes and provided visual coverage of shows. The project combined digital lookbooks, social posts and curated images to present virtual garments alongside designer collections.

Alena Akhmadullina 3D capsule: Alena Akhmadullina x Aliona Pole (2020). Alena Akhmadullina’s first 3D capsule was demonstrated on a virtual model, with Aliona modeling the digital outfits. The collaboration showcased digital couture imagery and promoted the idea of digital try‑on and virtual retail through images and editorial posts.

Fakoshima eyewear campaign: Fakoshima x Aliona Pole (2020). Fakoshima used Aliona as a virtual model in promotional images and a social filter that let users try on virtual eyewear. The work emphasized a fully virtual production workflow and social media formats to reach customers.