Aliza Rex

Who is Aliza Rex?

Aliza Rex is a virtual influencer, model, and character created by Neon Evolution (also presented as Aliza Technologies). She debuted as a digital persona in 2019 and is characterized as an alien from planet E88 who blends fashion, music, and art in her online presence.

Aliza presents a stylized, hyperreal aesthetic and a narrative voice that mixes mystique, tenacity, and theatrical glamour. Her work is positioned at the intersection of fashion and entertainment and is produced with a dedicated creative and technical team.

Creator and studio

The character is produced by Neon Evolution / Aliza Technologies, a project described on the official site as the brainchild of entrepreneur Brian Lee. The studio frames the avatars as entertainment properties built with a team of 3D artists, photographers, stylists, and VFX specialists.

Published features name key creative contributors associated with the project, including lead 3D artist Xander Smith and director of VFX and technology Carl Bogan, reflecting a production approach rooted in high-end 3D and visual effects.

Visual style and aesthetics

Aliza’s look emphasizes neon lighting, glossy skin, long hair, and distinctive lavender eyes described in her character profile. Imagery often uses high-contrast studio lighting and saturated colors to create a futuristic, fashion-forward mood.

Her wardrobe and styling lean toward bold, couture moments with references to avant-garde and couture designers; fashion photography and editorial styling are core to her visual identity.

Persona and content themes

Aliza is written as a tenacious, witchy, and shape-shifting personality who identifies as non-human. She is frequently paired with her on-screen friend Binxie and framed as a creative seeking to connect with Earth culture through fashion and music.

Core themes across Aliza’s content include fashion storytelling, music and performance, creative imagery, and character-driven narratives that blend humor, mystery, and glamour.

Content Type & Format

Aliza Rex’s primary channel has been Instagram, where her presence includes stylized image posts and short-form video. The account has been used to publish editorial-style photographs, behind-the-scenes imagery, and character-led captions that convey Aliza Rex's personality.

Video formats have included short scripted clips and collaborative videos with other virtual and human influencers. Aliza has appeared in Facetime-style videos and campaign clips that use Instagram video, IGTV clips, and short social videos to advance storylines and promotional tie-ins.

Live and event-style content has also been part of the project, with the characters participating in livestream productions and transmedia activations. Fashion editorials and magazine features present Aliza in curated photo spreads and creative sets that pair well with the character’s neon-infused aesthetic.

Aliza Rex Collaborations and Campaigns

Area 51 Live Stream: Neon Evolution x Aliza Rex. In 2019 Neon Evolution produced a live-streamed Area 51–themed event featuring Aliza and Binxie alongside human influencers. The project used teasers and livestream formats across Instagram and related video channels to stage a playful, narrative-driven stunt.

Upload Metaverse Experience: Amazon Prime x Aliza Rex. In 2022 Aliza participated with other virtual influencers in promotional content for the second season of the series Upload, appearing in short videos that tied into a Ready Player Me metaverse experience and used Instagram and TikTok–style video to drive engagement.

A New Erth editorial: Basic Magazine x Aliza Rex. In a 2024 editorial collaboration with Basic Magazine, Aliza was presented as part of a fashion and concept feature that showcased the character’s worldbuilding, credited the studio’s 3D and VFX leads, and paired the avatar with high-fashion imagery for print and online editorial use.