Amara Gram

Who is Amara Gram?

Amara Gram is a Mongolian virtual model and influencer who debuted on Instagram under the handle amara_gram in March 2020. She is presented as a stylistic, high‑fashion virtual persona with a projected height of 180 cm and a visual identity created for fashion and commercial work.

The Amara project was realized by Mongolian 3D artists A. Enkhbayar and A. Tumen with project initiation credited to N. Bilguun. The character is framed both as a fashion model and as a virtual brand ambassador for commercial campaigns.

Content Type & Format

Amara Gram’s primary content appears as curated visual posts and advertising imagery on Instagram, including studio fashion photography and lifestyle shots. Her presence is built around still images, campaign imagery, and short promotional video content that pair the virtual model with real products and locations.

Amara’s content themes mix fashion and commercial work with entertainment elements such as concept music video material and lifestyle storytelling. Her social tone in posts and visuals emphasizes versatility, glamour, and modern style, targeting fashion and consumer audiences.

The project also uses immersive media formats for brand work: Amara has been presented as a virtual real estate agent using 3D, 360 video, VR and AR experiences, and her imagery has been used across billboards and digital ads for partner brands.

Creator and Production

The character was produced by a Mongolian creative team led by 3D artists A. Enkhbayar and A. Tumen, supported by a small team of 3D artists and visual producers. The project combines digital modeling and commercial photography workflows to place the virtual model in realistic campaign contexts.

Visual Style and Aesthetics

Amara Gram presents a polished, fashion‑forward look that registers as hyperreal and stylized. Her imagery ranges from luxury and commercial fashion shoots to more intimate editorial frames, and she has been shown wearing commercial-brand clothing in campaign photography.

Signature visual markers include haute couture and commercial styling, studio lighting typical of fashion editorials, and a consistent high‑gloss photographic finish that positions her for lifestyle and advertising placements.

Amara Gram Collaborations and Campaigns

REMAX Virtual Agent Program: Remax Mongolia x Amara Gram. A long‑term collaboration positioned Amara as a virtual real estate agent, beginning around 2021; the work blended 3D presentation with 360 video, VR and AR elements to showcase property listings and to support digital client outreach.

Toyota Land Cruiser Urban Style Campaign: Toyota x Amara Gram. In 2020 Amara was featured in promotional creative connected to a Toyota Land Cruiser presentation, using advertising images that paired the virtual model with an automotive product.

Golomt Bank Si Card Campaign: Golomt Bank x Amara Gram. In 2022 Amara was credited as the model for a campaign for Golomt Bank’s Si card, with photographic assets used in print and outdoor advertising and in the campaign’s visual promotion.

Media Presence and Recognition

Amara has been covered by Mongolian news and lifestyle outlets and cited in regional discussions of virtual influencers. Her profile has also appeared on Web3 art marketplaces, indicating a presence beyond traditional social media channels.

The project name Amara draws on the Sanskrit root meaning immortal, a motif used by the creators when introducing the character and her public identity.

Brand Fit and Opportunities

Amara Gram is positioned for collaborations with fashion, automotive, banking, and real estate brands. Her visual style and production approach suit commercial campaigns, editorial partnerships, immersive brand experiences, and cross‑platform promotional work.