Ana Tobor

Who is Ana Tobor?

Ana Tobor is a Romanian virtual influencer and fashion persona created as the digital voice of the MySimplicated brand. She debuted as a CGI influencer in early 2020 and presents herself as a fashion designer and lifestyle curator who speaks Romanian and operates from Romania.

Background and creator

Ana was developed from the MySimplicated fashion concept and is presented as the brand's digital owner and ambassador. Florin Surugiu is credited as the project's creator, with visual development and early execution supported by a talent management agency and 3D visual artists.

Visual style and aesthetics

Ana Tobor's look blends fashion-forward styling with hyper-stylized CGI: vivid, slightly eccentric outfits, polished makeup, and a distinctive facial scar designed as a humanizing mark. Her imagery often showcases garments and prints aligned with MySimplicated's design language, creating a consistent fashion-led visual identity.

Persona and public voice

Ana speaks with a confident, forward-looking tone that frames her as progressive, trend-aware, and culturally curious. She frames herself as a curator of ideas and style, sharing opinions, lifestyle touches, and advocacy-aligned messages while maintaining the performative polish of a digital persona.

Content Type & Format

Ana Tobor's posts primarily appear as crafted visual content on Instagram, including fashion photography, stylized portraits, and model-like editorials that highlight clothing and design details. These polished image posts serve as the backbone of Ana Tobor's content and showcase signature looks and textile prints.

She also publishes short videos and staged clips, and has used recorded speeches and video segments for conferences and promotional moments, expanding beyond still imagery into moving formats. Ana Tobor's personality comes through in caption-driven reflections and curated short-form video, giving followers both aesthetics and a consistent voice.

The account's content strategy leans toward fashion and lifestyle themes: product showcases, styling ideas, behind-the-scenes creative frames, and cross-media activations that pair visuals with music or artist collaborations. Ana Tobor's content and videos are optimized for social engagement and brand storytelling on Instagram.

Ana Tobor Collaborations and Campaigns

Kame Ha: Alexandra Stan x Ana Tobor — 2022 collaboration on a J-pop–inspired track included Ana Tobor as a virtual collaborator featured alongside Alexandra Stan for the Rainbows album rollout. The partnership combined music promotion with visual assets that paired the artist's performance with Ana's digital presence, presented across social posts and promotional materials.