APOKI

APOKI is a virtual singer and idol known in the music and entertainment industries. With a growing presence on YouTube, TikTok, and Instagram, APOKI has built a strong connection with audiences through her dynamic music, choreography, and fashion-forward style. As a 3D virtual character, she offers brands innovative ways to engage with youth-centric markets in fashion, beauty, and consumer tech.

Release Date:

2021
Language:

Korean
Role:

Singer/Vocalist/Idol
Country:

South Korea
Gender:

female
Industry:

Music

Who is APOKI?

APOKI is a South Korean virtual singer, vocalist and idol created by AFUN INTERACTIVE. She debuted as a virtual celebrity in 2019 and launched her music career in 2021 with the digital single Get It Out.

Presented as a rabbit-like being who lives in outer space, APOKI blends pop songwriting, choreography and high‑quality 3D visuals to perform as a digital music artist active across global social platforms.

Creator & Studio

APOKI was developed and is managed by AFUN INTERACTIVE, a South Korean studio that produces real‑time 3D content and manages virtual K‑pop artists through its VV Entertainment label.

AFUN Interactive has positioned APOKI for international activity and has worked with global partners to expand her music and promotional reach.

Visual Style and Aesthetics

APOKI’s look mixes stylized human features with a playful rabbit concept. Her visuals emphasize bright, contemporary Korean fashion moments such as crop tops, street silhouettes and bold accessories paired with animated facial expressions and signature hair and makeup looks.

Productions for APOKI use polished real‑time 3D animation and choreographed dance performance to create high‑energy music videos and short social clips that highlight both fashion and movement.

Content Type & Format

APOKI releases music videos, short-form dance clips, studio performance videos and edited YouTube content. Her profile mixes single and album releases with visually driven clips formatted for YouTube, TikTok and Instagram.

APOKI's content often centers on music and choreography, fashion showcases, and collaborative tracks with guest artists. She issues music in multiple languages, including Korean, Japanese and English, to reach a broad international audience.

APOKI's personality on social channels is upbeat and idol‑like; her posts and videos invite audience interaction through dance challenges, promotional tie‑ins and behind‑the‑scenes style content across YouTube, TikTok and Instagram.

APOKI Collaborations and Campaigns

West Swing: E-40 x APOKI. Released in 2022 as an all‑English single featuring rapper E‑40, the collaboration aimed at global expansion through a single release and supporting music video alongside social promotion.

GM-S2100 Promotion: G‑Shock x APOKI. In 2023 APOKI appeared in a promotional video showcasing G‑Shock watches, performing choreographed dance clips set to her music to highlight product styling in short‑form video formats.

Global Promotion Agreement: Sony Music Solutions x APOKI. AFUN Interactive signed an arrangement with Sony Music's regional arm to support APoki's international activities and music promotion, enabling broader distribution and marketing.

Earth Space Time: Album release x APOKI. APOKI issued a full‑length project in 2024 that featured collaborations with international and regional artists, presented through album releases, music videos and social media campaigns.

Persona, Themes and Audience Fit

APOKI projects an energetic, fashion‑forward idol persona that combines K‑pop aesthetics with whimsical sci‑fi lore. Her themes include pop music, dance and style, positioned to resonate with young fans of K‑pop, virtual entertainment and digital fashion.

Her profile fits brands in fashion, beauty, consumer tech and entertainment that seek visually driven, youth‑centric activations such as co‑branded content, product placements and short‑form social campaigns.