ASU (asuu.gram)

ASU is a male virtual influencer and fashion designer known in the digital fashion industry. With a growing presence on Instagram, ASU has built a strong connection with audiences through curated visual campaigns and conceptual storytelling. As a virtual human created by Aww Inc., he offers brands innovative ways to engage and reach fashion-forward and tech-savvy communities.

Release Date:

2020
Language:

Japanese, English
Role:

Influencer, Model
Country:

Japan
Gender:

male
Industry:

Fashion, Entertainment, Art & Design

Who is ASU?

ASU is a male virtual human and influencer produced by Aww Inc., introduced on Instagram in July 2020. He was presented as a virtual fashion designer and creative personality who explores questions of reality and truth.

Background & mission

ASU was launched as a virtual designer to bridge fashion and digital storytelling. His public messaging frames design as a way to question what is real and what is true in contemporary social media culture.

Creator & studio

ASU was created by Aww Inc., a Tokyo-based virtual human company known for producing character-driven virtual talents. For his fashion work he is associated with the collaborative brand project led by the design company Persona and Aww Inc.

Visual style & aesthetics

ASU’s aesthetic is tied to the NOWEAR label’s concept of modern, irregular everyday wear, drawing inspiration from Asian text and visual motifs often described as Mojibake. Imagery around ASU emphasizes conceptual, fashion-forward product shots and editorial styling that reflect the brand’s experimental approach.

Content Type & Format

ASU’s primary content appears on Instagram in the form of curated image posts and promotional photography that showcase garments, lookbooks, and visual campaigns. ASU's personality on these posts reads as reflective and conceptual, often pairing visual design with short statements about perception and belief.

ASU's content centers on fashion design and product presentation, including behind-the-scenes glimpses of creative direction and staged editorial visuals. His activity supports brand drops and seasonal releases tied to the NOWEAR project and related imagery.

The social tone of ASU’s platform is artistic and idea-driven rather than casual or diary-like, positioning his profile as a creative portfolio and campaign channel. Instagram functions as his main public stage for visuals, announcements, and design showcases.

ASU Collaborations and Campaigns

NOWEAR Launch: NOWEAR x ASU — 2020. ASU debuted as the virtual designer for the NOWEAR fashion label, a collaboration between Aww Inc. and the design collective Persona. The launch centered on product releases and visual campaigns published on Instagram and covered by fashion and tech press to introduce the brand’s concept of irregular everyday wear.