AYAYI (ayayi.iiiii)

Who is AYAYI?

AYAYI is a hyper‑realistic virtual influencer and model created by Ranmai Technology and introduced in 2021. She was presented as one of China’s first MetaHuman‑style digital humans and positioned at the intersection of fashion, virtual worlds, and consumer technology.

AYAYI's public identity centers on a phygital ethos she calls Realistic Utopia, blending physical garments and digital avatars. In December 2023 AYAYI launched an eponymous brand and a first collection titled Dimensional Explorer that pairs physical pieces with AR and digital lookbooks.

Creator and Technology

The character was developed by Ranmai Technology with creative and technical collaboration from specialist studios. Her production draws on modern virtual‑human pipelines and has been described as using MetaHuman workflows and real‑time rendering tools to achieve highly realistic skin, lighting, and motion.

Visual Style and Aesthetics

AYAYI presents a high‑fashion, photorealistic look: East Asian facial features, light blonde hair, flawless skin rendering, and editorial styling that echoes luxury fashion spreads. Her imagery mixes minimalist streetwear, futuristic couture, and signature phygital accessories that translate between digital avatars and physical garments.

Content Type & Format

AYAYI publishes polished photo posts and short reels that resemble fashion editorials. These posts focus on outfit storytelling, mood pieces, and staged environments; AYAYI's content often reads like lookbooks or magazine stills adapted for social feeds.

She uses video formats and livestreams for product demonstrations, promotional events, and narrative clips. AYAYI's videos range from short motion lookbooks to longer livestream appearances used by beauty and retail partners on platforms such as Tmall and social platforms like Xiaohongshu and Instagram.

Interactive and augmented formats are central to her output: AR try‑ons, paired digital avatars, and mixed‑reality assets that accompany physical garments. This approach lets AYAYI's personality and brand narrative move across static posts, videos, and immersive experiences.

AYAYI Collaborations and Campaigns

Shiseido Livestream: Shiseido x AYAYI. In July 2023 AYAYI appeared in a Shiseido livestream on Tmall to support the Ultimune line. The collaboration used live e‑commerce hosting alongside promotional social content and short video assets.

Moody Metaverse Colour Contacts: Moody x AYAYI. In 2023 AYAYI fronted Moody’s metaverse‑themed colour contact launch, starring in concept films and Tmall promotions that tied product visuals to digital plant‑themed art and limited AR stickers.

Dimensional Explorer Collection: AYAYI® phygital collection. Announced in December 2023, the Dimensional Explorer campaign presented a phygital first collection that pairs physical garments with corresponding digital avatars, using AR shoots, motion lookbooks, and mixed‑reality presentation to showcase each piece.

Luxury Brand Promotions: Louis Vuitton x AYAYI and Givenchy x AYAYI. Across 2021–2022 AYAYI participated in fashion‑focused promotional activity and editorial content with major luxury labels, producing branded social posts and stylized imagery for audience engagement.