Bejby Blue

Who is Bejby Blue?

Bejby Blue is a Slovak-born virtual influencer, singer and digital character created as a branded avatar to engage Gen Z. She debuted in 2020 and was developed as part of a campaign for a major Slovak bank to communicate about student accounts and financial responsibility.

The character was produced by SORRYWECAN in collaboration with Humanoid Research Lab and partnered creative agencies. Production credits include film and creative direction and a multidisciplinary team that combined CGI, AI and film production to give Bejby Blue a human-like presence.

Bejby Blue functions as an entertainment and music-focused persona: she releases music videos, appears in short-form video content, and is presented as a singer and instrumentalist. Her digital profile blends fashion, music and lifestyle content aimed at young audiences.

Content Type & Format

Bejby Blue's core content formats are short-form social videos and photo posts on platforms such as Instagram and TikTok, together with longer music videos. Her visual posts include stylized images, behind-the-scenes clips, and campaign creative produced by the studio team.

Her music-focused work appears in full-length music videos and audio releases, while social clips and reels highlight fashion, street-style moments, and playful snippets tied to her persona. Bejby Blue's content mixes produced cinematic clips with snackable edits suited to TikTok and Instagram Reels.

Bejby Blue's personality on social channels is youthful, curious and trend-forward. Bejby Blue's content often speaks directly to Gen Z topics such as lifestyle choices, music, and cultural moments, using a conversational and approachable social tone across posts and videos.

Bejby Blue Collaborations and Campaigns

Tatra Banka Student Account Campaign: Tatra Banka x Bejby Blue. Launched in 2020 as an ongoing brand initiative, the campaign used Bejby Blue to reach Gen Z with messages about financial responsibility and student banking. The character appeared across video creative, social posts and music videos and the project reported strong engagement and conversion metrics for the bank.

Dalyba "4eva" Music Video Appearance: Dalyba x Bejby Blue. Bejby Blue first surfaced publicly in 2020 in a music video collaboration, appearing as a featured digital artist in the song's visual, which helped position her as both a music and pop-culture figure early in the character's rollout.

Creator, Production and Recognition

SORRYWECAN and Humanoid Research Lab led Bejby Blue's technical and creative development, blending custom AI, CGI and film production. The studio describes a scientific approach to character design and a bespoke AI pipeline trained on thousands of images to reproduce gestures, expressions and aesthetic consistency.

The project has been presented as a pioneering virtual influencer campaign in Slovakia and the region and has received industry recognition and nominations at creative festivals and awards. Reported campaign metrics include high organic video view counts and strong social engagement.

Visual Style and Persona

Bejby Blue is visually defined by short blue hair, a streetwear-influenced wardrobe and a recurring blue butterfly motif. Her aesthetic combines contemporary street style with stylized CGI polish to create an instantly recognizable look.

Her on-platform persona blends musical artistry, playful lifestyle content and advocacy-style messaging aimed at young people. The character often frames content around music, food, fashion and everyday moments that align with Gen Z interests.