Bella Hueman
Bella Hueman is a virtual fashion designer and model known in the digital fashion industry. With a growing presence on Instagram and in digital runway presentations, Bella has built a strong connection with fashion audiences. As a virtual character created with 3D CGI and fashion rendering tools, she offers brands innovative ways to engage and reach a targeted audience in sustainable and digital fashion markets.
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Release Date:
2020
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Language:
English
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Role:
Model, Influencer
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Country:
United States
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Gender:
female
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Industry:
Fashion, Art & Design
Who is Bella Hueman?
Bella Hueman is a virtual fashion designer and model who debuted in 2020. She appears as a stylized 3D character who models and showcases digital clothes created for the Unhueman label.
Creator & Studio
Bella was created by fashion designer Christian Guernelli as part of his Unhueman project. Unhueman is a digital fashion studio that includes a small cast of virtual models and focuses on digitally rendered garments and presentations.
Visual Style and Aesthetics
Bella is presented with a clean, fashion-forward look: short dark hair, striking blue eyes, and a wardrobe that leans toward sculptural and contemporary pieces. Her garments are designed and rendered in 3D rather than produced as physical clothing, with looks that reference kimono shapes and asymmetric jumpsuit silhouettes in the studio’s imagery.
Content Type & Format
Bella Hueman’s content centers on curated imagery and stills that highlight digital outfits and styling. Much of this work appears as polished Instagram posts and gallery-style images that showcase the form and texture of virtual garments.
She is also presented through short video pieces and digital runway presentations; a video of her Unhueman collection was produced for a fashion week digital exhibition. These formats let viewers see motion, fabric behavior, and styling in a way still images cannot.
Bella Hueman’s personality comes through as a creative, fashion-minded persona who shares design ideas, music interests, and lifestyle moments. Bella Hueman’s content is delivered primarily on Instagram and in video presentations tied to the studio’s digital shows.
Bella Hueman Collaborations and Campaigns
Unhueman digital collection at Mercedes‑Benz Fashion Week Russia: Unhueman x Bella Hueman. In 2020 Bella fronted the Unhueman collection presented during Mercedes‑Benz Fashion Week Russia as a digital exhibition. The project aimed to show a sustainable, fully digital lineup and was published as a short video and online runway presentation alongside Instagram imagery.
Harper's Bazaar Vietnam feature: Harper's Bazaar Vietnam x Bella Hueman. In 2020 the Unhueman models, including Bella, were highlighted in fashion press coverage that showcased the studio’s virtual designs and digital model work.
Technical Details
Bella is produced with 3D CGI workflows and fashion rendering tools typical of digital design studios. Christian Guernelli has described using 3D model software and 3D fashion tools to build the characters and their garments before rendering imagery and video.
Reception and Media
Bella Hueman and the Unhueman project have been covered in mainstream fashion and news outlets, which noted the project as an example of how designers are exploring virtual models and digital-only clothing for storytelling and sustainable design experiments.

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