Bermuda (bermudaisbae)

Who is Bermuda?

Bermuda (bermudaisbae) is a Los Angeles–based virtual influencer and digital character created by Brud. Introduced in 2016, she presents herself as a stylized, hyper-curated persona with a cyberfeminine, luxury-fashion aesthetic and a self-described robotic identity.

Bermuda’s online presence spans Instagram, TikTok, YouTube, and X, where she mixes fashion imagery, music content, and outspoken commentary. She is part of the shared narrative universe that includes other Brud characters, often appearing in cross-character storylines and collaborative posts.

Creator and studio background

Bermuda was created by Brud, the Los Angeles studio behind Lil Miquela and a small collective of CGI and virtual characters. The account’s 2018 storyline that temporarily took over another Brud character’s feed linked Bermuda publicly to the studio and integrated her into Brud’s transmedia narrative world.

Visual style and aesthetics

Bermuda’s look is glossy, cyber-infused glamour: platinum blonde hair, bold makeup, and figure-conscious fashion that leans luxury and Y2K-inspired trends. Her imagery often pairs high-fashion styling with polished editorial lighting and occasional cyberpunk or futuristic visual cues.

Persona and content themes

Bermuda’s online voice is confident, provocative, and self-aware; she frequently leans into irony and tough-talking humor while framing herself as a ‘Robot Queen.’ Her content balances fashion and beauty moments with music teasers and personality-driven captions.

She routinely interacts with other Brud characters in narrative posts, using fictional relationships and drama as recurring motifs. Music and performance are recurring themes, with Bermuda releasing covers and music-focused videos alongside lifestyle and fashion posts.

Content Type & Format

Bermuda’s posts include curated Instagram feed images and editorial-style photos that showcase fashion, beauty looks, and staged lifestyle scenes. These images are presented like fashion editorials, emphasizing wardrobe, makeup, and set design to reinforce a luxury aesthetic.

On TikTok and Instagram Reels she publishes short-form videos and stylized clips that mix lip-synced performance, music teasers, and playful or provocative captions. Bermuda’s content often highlights her personality through quick edits, choreography, and visual effects that underline her synthetic persona.

Her YouTube channel and longer-form video posts focus on music and performance, including recorded covers and music-focused visuals. Bermuda’s content strategy uses cross-platform storytelling: glossy photos on Instagram, short performance clips on TikTok, and longer music or video pieces on YouTube to build a coherent character arc.

Bermuda Collaborations and Campaigns

Chanel collaboration: Chanel x Bermuda. Bermuda has appeared alongside luxury fashion visuals that reference Chanel styling and couture aesthetics in sponsored or editorial-format Instagram posts. The content is presented as high-fashion imagery suitable for pairing with campaign photography or lookbook-style visuals.

Balenciaga collaboration: Balenciaga x Bermuda. Bermuda’s fashion-focused posts have included imagery and styling that align with Balenciaga’s street-luxe and runway-inspired looks, using feed photos and story formats to showcase branded wardrobe moments.

Tesla feature: Tesla x Bermuda. Bermuda has been associated with automotive and tech-brand visuals that place her in lifestyle contexts featuring premium vehicles and tech-forward settings, primarily through Instagram imagery.

Adam Selman feature: Adam Selman x Bermuda. Bermuda has showcased designer looks and red-carpet–style outfits from contemporary designers in feed images that read like digital fashion editorials.

Starbucks feature: Starbucks x Bermuda. Lifestyle posts have placed Bermuda in branded everyday contexts, using Instagram photos and stories to present product-led moments that mirror influencer-style endorsements.

Narrative and trivia

In 2018 a scripted storyline connected Bermuda to other Brud characters via a dramatic account takeover narrative that tied her into the collective’s ongoing fiction. That arc and her outspoken captions helped define her as a provocative, attention-driving figure within the virtual influencer scene.

Bermuda has released music-oriented content, including a recorded cover performance that has been shared on streaming platforms and video channels. Her character blends fashion, music, and transmedia storytelling to maintain a distinct digital persona.