Chef Jade

Who is Chef Jade?

Chef Jade is a virtual culinary influencer and presenter who creates plant-forward recipes and travel-led food stories. She presents herself as a multi-racial, early-twenties chef who explores world cuisines while traveling with her companion dog, Zelda.

Background & mission

Chef Jade frames her work around cultural discovery through food, documenting recipes and travel journals that connect ingredients to local traditions. Her site states a philanthropic goal of supporting food security by providing meals through donations, volunteer efforts, and partnerships.

Creator & studio

Chef Jade was developed by Jade and Zelda, LLC, a Los Angeles–based digital media company that builds virtual human IP. The studio lists leadership and production staff on its site and positions its projects at the intersection of storytelling, 3D CGI, and AI-driven animation.

Visual style and aesthetics

Chef Jade is presented in stylized 3D imagery and motion content with an identifiable look: wild curly hair, casual travel-ready wardrobe, and a friendly, expressive face designed to read well in short-form video and photo content. She is frequently shown alongside her fur-baby, Zelda, a small black-and-white dog who appears in travel and lifestyle posts.

Content Type & Format

Chef Jade publishes recipes, how-to videos, and travel journals on her website and social platforms. Content formats include long-form blog posts and cookbook entries, short video recipes, step-by-step how-to clips, and snackable social posts geared toward food discovery and cooking technique.

Her content blends instructional cooking with travel storytelling: recipe posts often include cultural context, market visits, and destination tips. This mix appears across YouTube videos, TikTok clips, Instagram posts and stories, and podcast-style episodes titled Jade’s Journey.

Chef Jade’s social tone is personable, curious, and educational—she positions herself as a candid friend who offers practical cooking guidance, travel tips, and plant-based inspiration. Her platforms emphasize approachable recipes, sustainable choices, and audience interaction through giveaways and community features.

Books and projects

Chef Jade released a cookbook titled Cooking With Chef Jade: The Ultimate Vegan & Vegetarian Cookbook, published through the Chef Jade imprint and distributed on digital storefronts. The project collects plant-based recipes gathered from her travels and is promoted alongside site giveaways and promotions.

Narrative and character

The character’s backstory describes being born in Japan and adopted to the United States, with travel as a personal quest to learn family and culinary roots. That narrative frames much of her content, tying personal exploration to recipe development and cultural storytelling.

Brand fit and audience

Chef Jade suits food and drink, plant-based and sustainable lifestyle, travel, and related consumer brands seeking an English-speaking, digitally native audience. Her content is aimed at home cooks, vegan and vegetarian eaters, and viewers who enjoy travel-led culinary stories and short-form video.