Dadeko

Who is Dadeko?

Dadeko is a Japan-based digital artist and virtual influencer who presents herself as a model and creative persona. Her profile traces back to a first appearance dated May 29, 2018, and she is associated with Tokyo, Japan.

Dadeko is the creator behind the persona and directs her own visual work. Her public presence centers on beauty, fashion, and entertainment and she is presented as female.

Background & mission

Dadeko frames her work around self‑expression, positivity, and playful transformation. She emphasizes imaginative makeup and costume play as ways for people to explore identity and feel empowered.

She has also described ethical stances such as veganism and environmental awareness as part of her outlook, connecting personal values to her creative choices.

Visual Style and Aesthetics

Dadeko’s imagery leans into bold makeup, cosplay influences, and futuristic or holographic motifs. Her looks often mix dramatic color, textured digital effects, and fashion styling that reads both avant‑garde and rooted in beauty culture.

Signature elements include highly edited facial makeup, playful character references from gaming and pop culture, and AR‑style visual effects that read like wearable digital makeup.

Content Type & Format

Dadeko produces image-led content and stylized portrait work on Instagram, focusing on makeup, fashion styling, and character-driven photos. Posts showcase finished looks and curated visual moments intended for a fashion and beauty audience.

A central part of her output is interactive face filters she calls “Holograms.” These AR filters and lenses are designed for fans to try on and share, and they rely on 3D tracking and color effects to reproduce Dadeko’s signature aesthetics in users’ own photos and videos.

Beyond feed posts and filters, Dadeko has participated in editorial interviews and feature pieces that present longer‑form storytelling about her creative process. Her content mixes visual art, filter experiences, and cultural commentary aimed at digitally native audiences on platforms such as Instagram and Snapchat.

Creator & Technology

Dadeko is the artist and creator behind the character and the hologram filters. She builds AR face filters and experiments with 3D tracking and augmented reality techniques to bring her visuals to social platforms.

Her workflow blends digital art, makeup design, and real‑time filter technology to create shareable interactive assets that fans can use and remix.

Media & Recognition

Dadeko has been featured in culture and arts coverage and has appeared in an interview feature in a culture magazine. She is also listed among virtual influencer profiles on specialist directories.

Brand Fit & Target Market

Dadeko is a natural fit for brands in beauty, fashion, and entertainment that want an experimental, digitally native voice. Her audience includes fans of virtual beauty, cosplay, AR filters, and contemporary fashion imagery, making collaboration opportunities suited to visual campaigns, filter activations, and editorial partnerships.