Daisy Yoox

Who is Daisy Yoox?

Daisy Yoox is a virtual fashion avatar created by the YOOX Research & Development team to personify the YOOX brand and its styling tools. She debuted as the guiding model within the YOOXMIRROR styling suite and was introduced publicly when the feature launched on December 10, 2018. Daisy appears as a fashion-conscious, luxury-minded character who models outfits from multiple brands and represents YOOX in social and in-app experiences.

Background & mission

Daisy was developed to make clothing discovery feel more personal and engaging, acting as a bridge between shoppers and the wide range of designers carried by YOOX. The avatar’s role is to guide users through curated looks, demonstrate outfit pairings, and personify the retailer’s voice in visual storytelling.

Visual style and aesthetics

Daisy is styled as a chic, contemporary fashion figure who favors designer and archival pieces. Her aesthetic leans toward luxury and editorial fashion, with polished hair, refined makeup, and looks assembled to highlight multi-brand pairings. Across imagery she is presented in posed, glossy fashion photography that mirrors brand campaign visuals.

Content Type & Format

Daisy’s content appears as editorial photos and short-form videos used by YOOX to showcase outfits and styling ideas. Images and clips present full looks, close-up accessory shots, and behind-the-scenes style edits that help customers imagine how pieces work together.

She is featured in story-style presentations within the YooxMirror app, where curated themes and swipeable product selections are paired with the avatar’s styling. On social channels Daisy’s content takes the form of posts and short video edits that mirror the app’s stories-format presentation.

Daisy’s on-screen persona is fashion-savvy and approachable; her content mixes styling tips, trend highlights, and branded lookbooks. This tone supports YOOX’s goal of making product discovery feel like a guided, editorial experience across the Yoox iOS app and the brand’s Instagram feed.

Daisy Yoox Collaborations and Campaigns

Yoox multibrand styling showcases: Polo Ralph Lauren x Daisy Yoox: Daisy has been presented wearing Polo Ralph Lauren pieces as part of Yoox’s multibrand styling features. The work frames her as a model within curated editorial imagery and short social videos used to promote product discovery on the Yoox platform.

Yoox multibrand styling showcases: Persol x Daisy Yoox: Daisy has been shown styling eyewear and accessories alongside designer clothing in Yoox editorial spreads. These appearances are used to highlight product pairings and are shared as imagery and short-form content across Yoox’s social and in-app channels.

Yoox multibrand styling showcases: New Balance x Daisy Yoox: Daisy has featured New Balance items within Yoox-curated looks to show how sport and fashion pieces can be combined. The content is presented through styled photos and short clips that accompany product pages and social posts.

Technical details and platform presence

Daisy was built as part of YOOXMIRROR, an AI-powered styling suite that combines deep learning and visual-recognition algorithms with an augmented reality interface. She functions within the Yoox iOS app’s stories-format experience and appears in curated posts on YOOX’s Instagram account as the brand’s virtual model and guide.