Dayzee

Who is Dayzee?

Dayzee is a synthetic celebrity and virtual influencer created and managed by Superplastic. She debuted as part of Superplastic’s fictional universe on October 13, 2020 and appears as a New York City–based, fashion‑obsessed waitress who moonlights as a celebrity zombie hunter.

Her on‑profile persona describes her as a Ph.D. recipient in aerospace engineering who designs bespoke weapons ‘fatal to the undead,’ and her Instagram branding uses the phrase weapons of mass seduction.

Dayzee’s accounts publish stylized fashion and character content and tie into Superplastic’s wider cast of animated celebrities, including Janky and Guggimon.

Creator & studio

Dayzee was created by Superplastic, a character‑driven entertainment and collectibles studio founded by Paul Budnitz with Huck Gee serving as creative lead. Superplastic builds transmedia characters, limited edition collectibles, and digital drops across social and Web3 platforms.

Content Type & Format

Dayzee’s primary output is social posts and visual storytelling on image and short‑form video platforms, with Instagram as her main channel and supplementary appearances on Twitter. Her feeds mix posed fashion imagery, staged character scenes, and short animated clips.

Dayzee’s content themes center on fashion, streetwear styling, pop culture references, and tongue‑in‑cheek horror tropes tied to her zombie‑hunting backstory. Many posts lean into stylized editorial looks and costume details that highlight designer influences.

Dayzee’s personality on camera blends flirtatious, playful, and theatrical tones; Dayzee’s personality drives captions, short videos, and interactions that read like episodic character snippets rather than straight influencer marketing.

Visual style & aesthetics

Visually Dayzee favors high‑fashion and glam horror mixes: bold makeup, glossy textures, and costume elements that echo both runway references and streetwear. Her creative brief and cited influences include Rihanna, Rei Kawakubo, and strong pop culture icons, giving her a hybrid of couture and edgy, theatrical styling.

Narrative & trivia

Within Superplastic’s shared universe Dayzee is paired with Staxx as the duo known professionally as Weapons of Mass Seduction; they inhabit the same fictional world as Janky and Guggimon and appear in interlinked character scenes and drops.

Dayzee’s social presence has been used alongside Superplastic’s collectible and digital projects, appearing as a character within the studio’s broader transmedia storytelling and merchandise ecosystem.