FN Meka

Who is FN Meka?

FN Meka is a virtual rapper and social media influencer created in 2019 and presented as an AI-powered avatar blending music, gaming, fashion and metaverse culture. The character grew into a high-profile virtual music persona on TikTok and Instagram, known for stylized visuals, short-form viral videos, and a hypebeast aesthetic.

By 2021 FN Meka had become one of the most-followed virtual artists on TikTok, reaching millions of followers and widespread attention for music releases, branded visual assets, and digital collectibles.

Background & mission

FN Meka was positioned as a new kind of music entertainer that sits at the intersection of pop culture and digital worlds. The project presented itself as a character designed to engage gaming and fashion communities, release music, and experiment with web3 collectibles and augmented reality experiences.

Creator & studio

The character was developed by Brandon Le and associated with the studio Factory New. Anthony Martini is publicly identified as a cofounder who joined the project and helped shape Factory New’s strategy for virtual artists.

Factory New framed FN Meka as part of a strategy to build franchisable virtual music characters and to combine music, gaming culture, and digital merchandise.

Visual style & aesthetics

FN Meka’s visual identity blends a cybernetic, Black male avatar with streetwear and high-fashion cues. Signature elements include glossy, futuristic bodywork, branded luxury items in video skits, and quick visual gags that lean on collectible culture and gaming imagery.

The character’s posts often showcase fictional brand crossovers, virtual sneakers, and AR-enabled assets that emphasize metaverse-ready style and designer taste.

Persona & content

FN Meka’s on-platform voice is presented as playful, trend-aware, and competitive, tuned to gaming and youth subcultures. Content mixes short performance clips with stylized product mockups and music snippets that lean into hip hop and trap influences.

The persona frequently references hype culture, collectible drops, and gaming moments, positioning the character as both entertainer and digital tastemaker for an audience interested in music, streetwear and virtual goods.

Content Type & Format

FN Meka’s primary output has been short-form social videos and music singles. Posts and reels showcase animated performances, music previews, and stylized lifestyle scenes that are optimized for TikTok and Instagram audiences.

The character released standalone songs and singles that were distributed on streaming platforms and promoted through short music videos, social posts, and creator-friendly release partnerships. FN Meka’s content also leaned on collaborations with live creators and streamers to reach gaming audiences.

Beyond music, FN Meka produced digital collectible drops and AR assets, using NFT galleries and auction platforms alongside TikTok-led campaigns. This mix of posts, music releases, and collectible launches defined FN Meka’s content strategy and social tone.

FN Meka Collaborations and Campaigns

Florida Water: Gunna x FN Meka — In 2022 FN Meka released the single "Florida Water" featuring rapper Gunna and creator Clix. The release was presented as a mainstream single distributed to streaming platforms and promoted via music videos, social posts, and creator-driven sharing to gaming and music communities.

Capitol Records signing: Capitol Records x FN Meka — In August 2022 FN Meka was announced as a signee to a major record label to support music rollout and broader campaigns. The signing accompanied the release of new music and social promotion, and it was framed as a move to bridge virtual artist activity with major-label distribution.

NFT and digital-collectible collaborations: RTFKT and TikTok x FN Meka — FN Meka worked with NFT creators and platforms to release collectible assets, including a notable RTFKT-styled virtual item sold on an NFT marketplace and entries in TikTok’s Top Moments NFT initiatives. These drops paired AR-enabled visuals with social promotion and collector auctions.

Brand fit & target market

FN Meka’s aesthetic and output align with fashion, gaming, tech and digital-collectible brands aiming to reach Gen Z and young millennial audiences. The character’s blend of music, short-form video, and NFT drops appealed to communities that follow hype culture, virtual goods, and creator collaborations.