Free Hexel

Who is Free Hexel?

Free Hexel is a fictional pop singer and multimedia character created for story-driven music and comics. In her narrative she is a musically powered girl freed from an interdimensional portal who becomes the lead singer of a high school band and fights a corporate world called Volume Prime to champion freedom and individuality.

Creator & Studio

Free Hexel was developed by Einhorn’s Epic Productions, also known as EEP Universe. The property was co-created and executive produced by Heather Einhorn and Adam Staffaroni as part of EEP’s slate of cross‑media franchise projects.

Visual Style and Aesthetics

Free Hexel’s visuals mix stylized pop and K‑pop influences with a glossy, otherworldly glamour in official music videos and art. Her imagery often pairs band stage outfits and youthful fashion with interdimensional and neon motifs that emphasize a futuristic, pop‑fantasy look.

Persona & Content

The character’s stated mission is centered on self‑discovery, individuality, and bringing music to a wider audience. Free Hexel’s narrative voice blends pop idol energy with a rebellious, hopeful tone that supports themes of freedom and identity.

Content Type & Format

Free Hexel’s content portfolio is primarily music and video. Official music videos and singles are released on YouTube and streaming platforms, supported by images and short clips across social platforms.

Free Hexel’s storytelling extends into episodic webcomic work published on Webtoons, where the band‑centered plot and character arcs are presented in serial comic form alongside music releases. These comics deepen the narrative around Free Hexel’s backstory and bandmates.

On social platforms such as Instagram, TikTok, and X, Free Hexel’s content includes posts, short videos, and promotional clips that highlight new songs, music video moments, and merchandise drops. Free Hexel’s personality is showcased through a mix of polished music promotion and character‑driven storytelling aimed at fans.

Free Hexel Collaborations and Campaigns

Show My Light launch: EEP Universe x Free Hexel. Released in October 2020, the Show My Light music video served as a debut single push paired with the launch of Free Hexel’s Webtoons episodes, using video and comic formats to introduce the character and her story to audiences.

Webtoons launch: EEP Universe x Free Hexel. Episode installments went live alongside early singles in 2020 to tell the band’s serialized story, combining visual comics with music releases to build narrative context and fan engagement.

Finally Free album launch: EEP Universe x Free Hexel. The album release in May 2021 collected singles and music videos, positioning Free Hexel as a pop music project with streaming distribution and video premieres on YouTube.

Merch capsule and charity partnership: EEP Universe x Free Hexel. A capsule of branded apparel and accessories was sold through the EEP shop with a portion of proceeds donated to Asian Americans Advancing Justice as part of a campaign tying merchandise to social impact.

Brand Fit & Target Market

Free Hexel fits brands in pop music, youth fashion, beauty, and entertainment that seek a story‑driven, character‑led collaboration. The project appeals primarily to Gen Z and young pop and K‑pop listeners who enjoy cross‑media storytelling, music videos, and collectible merchandise.

Narrative & Trivia

Free Hexel’s in‑world story centers on a band competition and the Volume Prime battle‑of‑the‑bands, giving the character a serialized arc across songs and comic episodes. The project blends music releases, episodic comics, and visual imagery to create a cohesive fictional pop idol.

Platforms & Presence

Free Hexel is presented across YouTube, Spotify and other streaming services, Webtoons, and social platforms including Instagram, TikTok, and X, with an official EEP Universe shop selling branded merchandise. Music videos, single releases, serialized comics, and themed merchandise form the core public touchpoints for the character.