Gawr Gura

Who is Gawr Gura?

Gawr Gura is an English‑language virtual performer who debuted with hololive English as a member of the -Myth- generation on September 13, 2020. She is affiliated with COVER Corporation and became one of the most-watched and most-subscribed VTubers worldwide during her time with the agency.

Her character is presented as a playful shark descendant of Atlantis, known for the catchphrase “Domo!! Sa‑me desu!!” and the greeting “Have you had shark thoughts today?” Her official fan name is chumbuds and her canonical birthday is June 20.

Creator & Studio

Gawr Gura was produced by COVER Corporation under the hololive production umbrella as part of the hololive English -Myth- unit. Her official character artwork is credited to the illustrator Amashiro Natsuki.

Visual Style and Aesthetics

Gawr Gura’s visual identity centers on a blue and white shark motif: a shark‑hooded outfit, a small stature, a toothy grin, and a signature trident prop. She is frequently depicted alongside a small mascot named Bloop, and her design emphasizes a cute but slightly mischievous idol look.

Persona & Content

Gawr Gura’s on‑screen persona blends self‑effacing humor, meme awareness, and a relaxed conversational tone. She often leans into playful mistakes, jokes about being a “dum shark,” and warm interactions that invite strong community participation.

Her streams routinely mix gaming, karaoke, and freeform chat, with a focus on music and light entertainment. She became particularly known for approachable music streams and karaoke sessions that showcased her singing.

Content Type & Format

Gawr Gura's content primarily appeared as long‑form livestreams on YouTube, where she hosted gameplay sessions, chat streams, and karaoke. These broadcasts formed the core of her schedule and gave viewers extended opportunities to interact with her personality in real time.

She also released music and music videos, including original singles, and used shorter video formats and clips to highlight memorable moments from streams. Gawr Gura's personality translated into both live performances and produced music content, allowing fans to enjoy full concerts, studio tracks, and highlight reels.

Beyond YouTube livestreams, she maintained a presence on social platforms for announcements and short updates and participated in official hololive multimedia projects and concert programs. Gawr Gura's content reached audiences through live events, recorded videos, and branded merchandise drops.

Gawr Gura Collaborations and Campaigns

Nendoroid Gawr Gura: Good Smile Company x Gawr Gura. Announced as an official figure collaboration, this collectible release presented multiple faceplates, included her mascot Bloop and an optional trident, and was promoted as part of licensed merchandise in 2021–2022.

Youtooz Collectible Gawr Gura: Youtooz x Gawr Gura. An official vinyl collectible offered through a global collectible platform, presented as a pre‑order campaign in late 2024 with shipping windows in 2025 and visual product assets for fans and collectors.

AVIOT Collaboration Earbuds: AVIOT x hololive English -Myth- (including Gawr Gura). This co‑branded audio product initiative paired an audio accessory brand with the hololive English unit for a pre‑order campaign and product promotion that used images, product pages, and official announcements.

OMOCAT Plush Collection: OMOCAT x hololive English -Myth- (including Gawr Gura). An official plush and apparel collaboration that was promoted through hololive channels and merchandise storefronts as part of seasonal and event tie‑ins.

Music and Media Recognition

Gawr Gura released original music, notably the single REFLECT in June 2021, and she participated in hololive music projects and concert programs. Her musical output combined solo singles with group and event themes tied to hololive productions.

During her run with hololive she reached major audience milestones, including a multi‑million subscriber milestone on her YouTube channel, and she took part in official hololive concerts and multimedia programs.

Brand Fit & Target Market

Gawr Gura’s brand fits fashion, music, gaming, and collectible markets that target English‑speaking anime and streaming audiences. Her mix of music, gaming, and lighthearted personality made her a natural match for merchandise, audio accessories, and collectible partnerships.

Narrative & Trivia

Her in‑world backstory frames her as an Atlantean shark who surfaced out of boredom, which feeds into recurring jokes and visual motifs. Fans commonly use shark imagery and the nickname chumbuds when creating art and community projects.