Good Advice Cupcake

Who is Good Advice Cupcake?

Good Advice Cupcake, commonly called Cuppy, is an animated character created for BuzzFeed who dispenses blunt, upbeat life advice in a deliberately cute package. The character was developed by Loryn Brantz and produced through the BuzzFeed Animation Lab, and Cuppy is voiced and animated by Kyra Kupetsky.

Background & mission

Cuppy was created as a comic-to-animation property that celebrates sweetness and strength at once. The character’s core message is that being feminine, kind, or sparkly does not mean being weak; Cuppy combines relentlessly optimistic guidance with sharp, comedic language to encourage confidence and self-acceptance.

Creator and studio

The Good Advice Cupcake was developed under the creative direction of Loryn Brantz and produced by the BuzzFeed Animation Lab. The Animation Lab’s team handled writing, storyboarding, animation, and sound design, while Kyra Kupetsky serves as lead animator and the principal voice actor for Cuppy.

Visual style and aesthetics

Cuppy is drawn as a small, pink‑frosted cupcake with a simple white pastry body and rosy features. The design pairs sugary, pastel visuals and playful props with bold facial expressions and comic timing to create a contrast between cute aesthetics and the character’s direct, sometimes profane delivery.

Persona and cast

Cuppy is best described as aggressively optimistic and fiercely supportive, often delivering tough love with a wink. Recurring characters include Cookie, Bun, and Sprinkles the cat, and Kyra Kupetsky voices multiple roles in the series. The character has also spoken to topics like coming out and has appeared in Pride‑themed products and messaging.

Content Type & Format

The Good Advice Cupcake's content lives primarily as short animated clips and social posts on platforms such as Instagram and TikTok, alongside longer episodic pieces produced for BuzzFeed and social video hubs. These short videos use tight pacing, bold captions, and simple animation loops that suit feeds and stories.

Beyond short videos, the property expanded into longer-form episodic content for Facebook Watch and into published merchandise and books. The character appears in illustrated gift books, a talking figurine kit, poster collections, and other licensed products that pair visuals from the shorts with printed advice and catchphrases.

Audience interaction is central to Cuppy’s content: many pieces are framed as responses to viewer situations or questions, so The Good Advice Cupcake's personality comes through as direct, comforting, and irreverent. That tone carries across Instagram posts, TikTok videos, BuzzFeed shorts, and the published book and merchandise formats.

Good Advice Cupcake Collaborations and Campaigns

The Good Advice Cupcake Show: BuzzFeed x Facebook Watch: In 2019 BuzzFeed adapted the character into an episodic miniseries for Facebook Watch, bringing Cuppy into longer animated storytelling with multi‑minute episodes that expanded the world and character dynamics. The miniseries translated the short advice clips into structured episodes, using voice work and animated sequences to deepen recurring jokes and relationships. Grab Life by the Balls and Merchandise: Running Press and BuzzFeed: In 2019 the brand released an illustrated advice book and a talking figurine kit that collected Cuppy’s lines and art for a gift‑book audience, followed by poster and merchandise releases. These products reinforced the character’s catchphrases and visual identity by pairing short advice excerpts with colorful illustrations and collectible items.

Technical and production notes

Episodes and shorts are produced through BuzzFeed Animation Lab’s in‑house pipeline, with animators credited for handling writing, storyboarding, animation, compositing, and sound. The result is a compact, internet‑native animation style optimized for social distribution.

Narrative and signature lines

Cuppy’s voice is defined by a blend of sweetness and bluntness, and the character uses memorable lines and slogans that appear across videos and products. Catchphrases such as encouragement to seize life and blunt affirmations are central to the character’s identity and merchandising.