Guggimon

Who is Guggimon?

Guggimon is a synthetic celebrity and virtual character created and owned by Superplastic. Presented as a self-styled "fashion horror artist" and mixtape producer, Guggimon is part of Superplastic’s roster of animated characters that operate across social media, collectibles, fashion, and entertainment.

Background & mission

Guggimon was introduced as a core personality in Superplastic’s character universe, which blends designer toys, animated content, and digital collectibles. The character’s presence is built to bridge collectible art, fashion storytelling, and interactive entertainment.

Visual Style and Aesthetics

Visually Guggimon is a stylized, anthropomorphic rabbit with oversized ears and a striking, edgy wardrobe. Signature elements include a masked face, leather and streetwear influences, heavy chains and hardware, and weaponized props that emphasize a horror-meets-high-fashion look.

Content Type & Format

Guggimon's content centers on short-form video and highly produced image posts. On platforms such as Instagram and TikTok the character shares animated shorts, staged stunt clips, fashion-forward photos, and promotional visuals that emphasize cinematic lighting and character animation.

Guggimon's personality is expressed through scripted skits, music-related content, and collectible drops. The character also appears in NFT video pieces and multimedia short films that pair narrative beats with digital art collectibles.

Guggimon's content extends into games and live experiences. The character has been rendered as an in-game playable skin and appears in branded gaming activations, while Superplastic adapts the character for merchandise, music projects, and longer-form animated storytelling.

Guggimon Collaborations and Campaigns

Fortnite Battle Pass: Epic Games x Guggimon: In 2021 Guggimon was featured as a playable outfit and cosmetic set in Fortnite’s Chapter 2 Season 7 Battle Pass. The collaboration translated the character’s signature look into in-game skins, back bling, and emotes used across videos and streams. SUPERGUCCI NFT Drop: Gucci x Superplastic: In 2022 Superplastic collaborated with Gucci on the SUPERGUCCI drop that included limited NFTs and collectible ceramic pieces. The project mixed luxury fashion motifs with Superplastic’s characters and was presented through digital drops and collectible artworks. Christie’s Janky Heist Auction: Christie's x Superplastic: Superplastic partnered with Christie’s for a multimedia NFT auction that tied a short film storyline to the sale of thousands of unique digital collectibles. The campaign combined narrative video, auction mechanics, and collectible releases. Paris Hilton NFT Series: Paris Hilton x Superplastic: A short-video NFT series featuring narration by Paris Hilton paired Superplastic characters including Guggimon in collectible video drops. Individual pieces in the series were presented as limited, high-value NFT artworks.

Brand Fit and Target Market

Guggimon aligns with fashion, streetwear, music, gaming, and collectible brands. The character’s aesthetic and storytelling appeal to younger adult audiences who follow fashion, pop culture, and Web3 collectibles, and to partners seeking bold, narrative-led activations.

Narrative & Trivia

Within Superplastic’s storytelling Guggimon is cast as a troublemaking, fashion-obsessed antihero with recurring jokes, staged stunts, and fictional capers. The character’s fictional obsessions and pop-culture references are a consistent part of public posts and short films.

Technical Details and Production

Superplastic produces Guggimon with animation and character pipelines that combine 3D production, motion capture, and real-time rendering tools. The studio adapts the character across CGI content, physical designer toys, and tokenized digital art.

Media & Recognition

Guggimon and the wider Superplastic roster have appeared across major brand partnerships, high-profile NFT auctions, and media coverage. The characters are part of a multi-platform strategy that includes gaming integrations, collectible drops, and a development relationship for longer-form animated projects.