Han YuA (_hanyua)

Who is Han YuA?

Han YuA, known on stage as YuA, is a South Korean virtual artist and digital human created for entertainment, music, and fashion activities. She originated as the heroine of the Smilegate VR title Focus on You and was developed into an active virtual singer and influencer through a joint project between Smilegate and GIANTSTEP. YuA debuted as a recording artist with the single "I Like That" in 2022, a release produced with industry partners to present her as a full-fledged idol.

Creator & studio

YuA was developed by Smilegate in collaboration with GIANTSTEP, which provided real-time engine and virtual human technology to bring the character into social channels and performances. Music production and release activities involved Korean entertainment partners, with CJ ENM participating in the song production and established K-pop creatives contributing to composition and choreography. In early 2022 YuA signed an artist management agreement with YG KPLUS to expand her activities into broadcasting, concerts, and commercial work.

Visual style and aesthetics

YuA’s visual presentation blends K-pop idol styling with polished CG and real-time effects. Her debut visuals lean into rhythmic synth dance imagery, vivid facial expressions, dynamic choreography, and color-driven storytelling that frames her origin as a virtual being arriving on Earth. The music video work features cinematic production values, staged performances with professional dancers, and fashion-forward looks that position her between contemporary pop idol and digital model.

Content Type & Format

YuA produces short music videos, promotional clips, and staged performance footage that showcase singing and choreography. Her visual releases emphasize edited music videos and performance teasers designed for streaming and social sharing.

YuA's personality is presented as bright, energetic, and youthful, and that personality shapes her social posts, staged scenes, and promotional material. Her content mixes polished idol moments with personable captions and staged lifestyle images to build a fan connection.

YuA's content appears across Instagram and through music streaming and video platforms, and she is positioned to appear on broadcasts, YouTube, and live-stage formats. Her team uses those channels to distribute music, choreography clips, and promotional media aimed at K-pop and virtual influencer audiences.

Han YuA Collaborations and Campaigns

I Like That: CJ ENM x YuA — Released in 2022, this debut single positioned YuA as a performing artist. The project brought together a K-pop production team, a noted music producer, and professional choreography; it was promoted through a cinematic music video and performance clips that highlight YuA’s vocals and dance.

FOCUS on YOU: Smilegate x Han YuA — Originating as the heroine of the Smilegate VR title, Han YuA transitioned from game character to public-facing virtual artist. The initiative used game visuals and character storytelling to introduce her persona and connect with fans through social posts and in-game narrative elements.

YG KPLUS Management Contract: YG KPLUS x YuA — In early 2022 YuA signed with YG KPLUS for artist management, opening opportunities for appearances in broadcasts, stage events, and commercial collaborations. The agreement framed her growth from a digital IP into multi-channel entertainment activities.

Persona and narrative

YuA is portrayed as a warm, curious virtual human who explores life on Earth with playful sincerity. Her backstory and imagery reference a synthesized, otherworldly origin blended with everyday interests and idol aspirations, creating a narrative bridge between virtual origin story and mainstream pop performance.