Imma (imma.gram)

Who is Imma?

Imma is a Japanese virtual human, model, and digital creator produced and managed by Aww Inc. She debuted on Instagram in July 2018 and is widely recognised for her bubble-gum pink bob and fashion-forward imagery. Imma works across fashion, entertainment, and technology as an influencer, model, and presenter, appearing in editorial-style posts, branded films, and live event appearances.

Imma Visual Style and Aesthetics

Imma’s visual identity centres on a crisp, pastel pink bob, highly polished skin rendering, and carefully styled fashion looks that mix streetwear and high fashion. Her imagery often blends photoreal 3D facial rendering with real-world backgrounds or bodies, creating a tension between digital and physical worlds that has become her signature. Styling choices favour contemporary Japanese and global fashion references, with editorial lighting and minimal, modern makeup that emphasise her design-led persona.

Her portraits and campaign images are presented like magazine editorials: strong framing, deliberate poses, and wardrobe that ranges from casual urban pieces to bespoke luxury looks. The consistent colour palette and styling make her instantly recognisable across posts and branded content.

Content Type & Format

Imma’s content is image-led on Instagram, using high-resolution stills and short cinematic clips to present fashion looks, product features, and pieces of her virtual life. Many posts read like polished editorials or campaign teasers rather than casual snapshots, and she shares curated captions and occasional bilingual copy.

Imma’s content also includes produced videos and branded short films used in advertising and installation work; these formats have been shown both online and in real-world spaces such as store windows and event screens. Her social posts and campaign films often function together, with imagery posted to Instagram timed to accompany installations, TV spots, or brand launches.

Imma's personality on camera reads as curious, stylish, and composed, and Imma's content usually positions her as a cultural insider who visits galleries, city streets, and design-led interiors. She interacts with audiences through polished posts, campaign storytelling, and appearances that blend presentation and performance on social platforms and live or streamed events.

Imma Collaborations and Campaigns

IKEA Harajuku with imma: IKEA x Imma — 2020. A partnership for the opening of IKEA Harajuku that used a three-day shop-window installation and coordinated Instagram content to present Imma’s daily life inside a small furnished apartment. The project mixed LED-screen film, real furniture, and synced social posts and later earned creative industry recognition.

Porsche Taycan Promotion: Porsche x Imma — 2019. Imma appeared in visual assets tied to Porsche Japan’s Taycan launch, pairing the electric sports car with stylised imagery of Imma to underline innovation and Tokyo city culture. The collaboration ran across social and promotional visuals to connect automotive design with virtual fashion storytelling.

Magnum Matcha Launch: Magnum China x Imma — 2020. Imma headlined a campaign to introduce a matcha-flavoured product in mainland China, appearing in a TV spot, key visuals, and social content that highlighted playful street scenes and product sampling moments. The campaign leveraged Imma’s Japanese cultural cues to position the new flavor.

BMW i4 M50 Campaign: BMW x Imma — 2022. Imma served as an ambassador in branded content for BMW’s i4 M50, appearing in filmed sequences that explored Japanese craft and design contexts while tying the vehicle’s technology narrative to Imma’s digital-forward identity. Content ran as branded short films and online features.

Find Your Courage: Coach x Imma — 2024. Imma starred in Coach’s global spring campaign alongside celebrity ambassadors, appearing in a series of cinematic films set in a virtual universe that introduced the collection and explored identity and authenticity. The work combined produced films, print assets, and social storytelling to bridge physical and virtual brand worlds.

Production and Technology

Imma is realised through high-fidelity 3D CGI and production pipelines developed and managed by Aww Inc. and partner studios; her workflow blends photoreal facial rendering with motion and compositing techniques. Some imagery layers a rendered 3D head or face onto photographed bodies or environments to create a convincing hybrid of real and virtual photography.

Aww describes ongoing R&D and a production model that supports realtime motion, photoreal renders, and integration with film and installation formats, enabling Imma to appear across social feeds, broadcast-quality ads, and live or staged events.

Recognition and Appearances

Imma has been featured in major brand campaigns, media profiles, and curated industry events. She has been part of award-winning projects and has appeared in produced talks and staged presentations alongside Aww’s team at international conferences and events.