IV and Ruzalina

Who is IV and Ruzalina?

IV and Ruzalina is a paired creative project that brings together a virtual avatar named IV (also called Ivy) and a real-life designer and partner, Ruzalina. The project is presented as a dual identity where IV is a stylized virtual persona and Ruzalina operates as the human collaborator and co-designer.

IV is presented as a deliberately otherworldly character from Moscow who first appeared in 2020. IV is visually described as a pink, alien-like figure with elven ears and distinctive white dotted eyebrows, and many posts frame the pair’s life through shared meals, fashion looks, and intimate moments between the virtual and the real.

Visual style and aesthetics

The project leans into a hybrid fashion aesthetic that mixes digital couture with folkloric patterning. IV’s signature look combines bright, nonhuman skin tones, elf-like ears, and graphic facial markings, while Ruzalina’s contributions ground the visuals in wearable fashion silhouettes and printed capes.

Their DressX collection emphasizes capes, coats, and printed outerwear inspired by Akan Adinkra symbols, pairing minimal dark canvases with richly patterned layers. The overall visual language balances futuristic, alien motifs with referenced traditional patterns and digital garment construction.

Creator and studio

The project’s Instagram presence credits a 3D designer affiliated with the Zero10 AR community alongside Ruzalina’s personal account. The team presents IV as a virtual co-designer while Ruzalina appears as the human creative collaborator.

Content Type & Format

IV and Ruzalina publish image-led fashion and lifestyle content on social platforms, primarily using stylized posts and gallery images to showcase outfits, portraits, and staged moments. Many posts are rendered or edited to emphasize digital materials and surreal lighting, reflecting a blend of 3D art and editorial photography. This visual content supports IV and Ruzalina's personality as playful, romantic, and fashion-forward, with captions and imagery that highlight their relationship and joint creative life.

Their content themes center on digital fashion showcases, couple-style storytelling, food and everyday moments, and experimental avatar styling. Fashion posts often present full looks or layered garments, while lifestyle posts narrate dates, events, and behind-the-scenes glimpses that humanize the collaboration between a virtual avatar and a real designer. The tone across posts is informal, intimate, and style-conscious, reinforcing IV and Ruzalina's personality as both tender and trend-aware.

Formats include single-image editorials, multi-image galleries that show outfit details, and product-style imagery intended for digital wardrobe platforms. Their digital garments are available on virtual fashion marketplaces and are shown as applied to photos or rendered avatars, connecting social posts with metaverse and digital fashion storefronts.

IV and Ruzalina Collaborations and Campaigns

DRESSX Collection: IV & Ruzalina — DRESSX x IV & Ruzalina: A capsule digital fashion series presented on a leading digital fashion marketplace. The collection pairs five minimal coats with eight colorful printed capes inspired by Akan Adinkra symbols, and it is shown through product imagery intended for virtual try-on and applied-photo formats. The collaboration positions IV and Ruzalina as designers of digital garments and uses ecommerce product pages and sharable social images to reach fashion and metaverse audiences. VADIM TISHIN & IV & RUZALINA JABOT.LAYERS: A co-branded digital piece created with a traditional designer and released on a digital fashion storefront. The drop blends historical aesthetic references with digital tailoring and is presented via product imagery designed for applied-photo use and virtual styling previews.

Brand fit and target market

IV and Ruzalina fit brands in digital fashion, contemporary womenswear, beauty, and metaverse experiences. Their audience is fashion-forward and tech-curious, attracted to digital couture, avatar culture, and hybrid storytelling that mixes romantic lifestyle content with experimental visuals.

Narrative and trivia

A recurring narrative thread is IV’s personal transformation from a more human appearance into an explicitly extraterrestrial persona, framed as an act of self-expression. Posts often emphasize the crossworld romance between the virtual IV and the human Ruzalina, using everyday rituals and fashion moments to tell that continuing story.

Technical details and platforms

The project’s social posts and product pages use 3D renders and digital fashion assets; tags and descriptions on their content reference tools and communities associated with 3D art, Blender, and AI-assisted imagery. The primary public touchpoints for IV and Ruzalina are their social media profile and digital fashion storefront listings, which present garments as purchasable digital items for applied-photo or virtual wardrobe use.

Media and recognition

IV and Ruzalina have been listed on virtual influencer directories and featured as creators on major digital fashion marketplaces, where their collection is sold and presented alongside other digital designers. Their presence bridges virtual influencer culture and the commercial digital fashion economy.