Joe Rikiichi

Joe Rikiichi is a Japanese VTuber and performer known for his theatrical clown-inspired persona in the entertainment and music industries. With a growing presence on YouTube, he engages audiences through livestreams, singing, variety content, and on-stage performances. As a virtual influencer affiliated with NIJISANJI, Joe offers innovative ways for brands to connect with fans through music releases, live events, and multimedia collaborations.

  • Release Date:

    2018

  • Language:

    Japanese

  • Role:

    VTuber, Singer/Vocalist/Idol, Influencer

  • Country:

    Japan

  • Industry:

    Entertainment, Music

Who is Joe Rikiichi?

Joe Rikiichi (ジョー・力一) is a Japanese VTuber and performer affiliated with NIJISANJI. He presents as an enigmatic clown and works as a freelance jester, combining livestreaming, singing, and variety content across YouTube and social platforms.

Roles attributed to Joe include VTuber, singer and vocalist, idol, and influencer. His activity centers on Japanese-language content and on-stage performances for fans.

Birthday and fan culture: his birthday is October 1 and his fan name is ジョー児.

Visual style and aesthetics

Joe’s look is theatrical and clown-inspired, built around stage makeup and a distinctive, performative wardrobe. He often appears with dramatic facial accents and a signature teardrop mark that emphasize his mysterious, carnival-like persona.

His visual presentation leans into showmanship and theatricality, with costume and makeup choices that support a larger-than-life stage character.

Content Type & Format

Live streams: Joe regularly hosts long-form livestreams on YouTube that focus on free talk, variety segments, and gaming. These streams form the backbone of his channel and drive real-time audience interaction through chat, membership perks, and live events.

Music and videos: Joe releases music and music videos as part of both group and solo activities. He appears in recorded music videos, pre-recorded songs and singles, and short-form clips in addition to full-length tracks and album releases.

Events and edited content: Joe supports his live work with edited highlight videos, shorter clips and official merchandise tie-ins. He performs at concerts and special shows, and his live performances are later issued in recorded formats for fans.

Joe Rikiichi Collaborations and Campaigns

Rain Drops debut: Virgin Music x Joe Rikiichi. In 2020 Joe joined the NIJISANJI music unit Rain Drops for a major-label debut under the Virgin Music imprint. The unit released mini albums and promoted the project with music videos and special YouTube programming tied to the release.

Carnival Eve release: Altonic Records and ANYCOLOR x Joe Rikiichi. Joe released his 1st mini album Carnival Eve in February 2024 as a multi-format music release with limited and regular editions, supported by music videos, promotional announcements, and live performances tied to the album launch.

Narrative & trivia

Official character lore describes Joe as a mysterious clown who received a revelation at the end of his teenage years and since then wanders as a freelance performer. Despite his trickster persona he is written as lonely and constantly seeking human connection, a theme that appears across his streams and musical work.

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