K/DA Evelynn

Who is K/DA Evelynn?

Evelynn is the lead vocalist and one of the four fictional members of K/DA, a virtual pop group built from League of Legends characters. She appears as a glamorous, sultry pop diva in K/DA’s music videos and concept visuals, and her vocal parts have been performed by real-world singers including Madison Beer and, for certain 2020 releases, Bea Miller.

Evelynn debuted with K/DA’s breakout single POP/STARS in 2018. That release paired an official animated music video and an augmented reality live performance at the League of Legends World Championship, positioning Evelynn as a virtual music idol with reach into both gaming and mainstream pop audiences.

Creator and studio

K/DA was developed by Riot Games as a cross‑media music project tied to League of Legends. The group’s high‑production animated videos have been produced in collaboration with Fortiche Production, the studio responsible for several of Riot’s cinematic music videos and animations.

Visual style and aesthetics

Evelynn’s design blends high‑fashion pop glamour with a stylized, slightly theatrical edge. In official videos she is presented with polished, couture styling, dramatic makeup, and performance looks that emphasize a seductive, commanding stage persona.

Her visuals use bold lighting, cinematic camera work, and stylized animation to reinforce a diva archetype that contrasts with K/DA’s other members. Costuming and hair choices in concept videos lean into runway and editorial influences, lending a fashion‑forward, glossy pop identity.

Persona & content

Evelynn’s on‑stage persona is confident, alluring, and charismatic. She is portrayed as the group’s magnetic lead vocalist and a figure who commands attention through voice and presence.

In K/DA narrative and lyric themes Evelynn often embodies empowerment, playful danger, and pop‑star confidence. Those themes are expressed through solo concept pieces and group tracks that mix English and Korean lyrics and draw on mainstream pop and electronic production.

Content Type & Format

Evelynn appears most often in official music videos and concept videos produced for K/DA’s singles and EP. These videos are cinematic animations that present choreographed performance sequences, closeups, and fashion moments designed for YouTube and social sharing.

K/DA’s releases also include lyric videos, short teasers, and promotional imagery posted across the group’s social channels. Those formats are used to introduce new songs, reveal member visuals, and run fandom campaigns tied to releases and virtual merchandise.

Evelynn’s content is integrated into live and event formats as well, most notably augmented reality or mixed reality showcases. The character’s voice performances and visual appearances appear on streaming platforms, music services, and Riot Games’ official channels, where K/DA’s videos and related assets are the primary outputs.

K/DA Evelynn Collaborations and Campaigns

POP/STARS: K/DA debut single (2018): Released to coincide with the 2018 League of Legends World Championship, POP/STARS paired an animated music video with an augmented reality stage performance. The campaign promoted K/DA as both a musical act and an in‑game skin line, using YouTube video, live event spectacle, and in‑game integration as the main media.

THE BADDEST: Pre‑release single from ALL OUT (2020): Launched ahead of K/DA’s All Out EP, THE BADDEST served as a comeback teaser with new character visuals and lyric video content. The rollout relied on social reveals, digital lyric video, and coordinated promotion across K/DA’s official channels.

MORE: Lead single from the All Out EP (2020): Released with a full official music video, MORE was presented as the EP’s flagship track and promoted with a high‑energy, fashion‑driven video. The campaign combined streaming platform premieres, YouTube view campaigns, and social teasers to reach both music and gaming audiences.

VILLAIN: Evelynn concept video and solo feature (2020): Presented as a character‑driven concept piece, VILLAIN spotlights Evelynn with vocal contributions from Madison Beer and Kim Petras. The release used an official concept video format that centers the character in a short cinematic narrative and pairs the track with strong visual imagery.