Kagami Hayato

Who is Kagami Hayato?

Kagami Hayato is a Japanese VTuber and singer affiliated with the NIJISANJI project operated by ANYCOLOR, Inc. He is portrayed as the young president of a toy company called Kagami Industrial and debuted as a virtual talent to promote his company and its products. Kagami primarily operates as a streamer, vocalist, and entertainer and is mainly active on YouTube while also maintaining a presence on X, Niconico, and TikTok. His official talent profile lists his birthday as December 2 and his fanname as 潜在株主.

Creator & studio

Kagami Hayato is an official talent under NIJISANJI, the VTuber project run by ANYCOLOR, Inc. He debuted on YouTube in 2019 and has since participated in group activities and music projects produced or supported by the NIJISANJI organization. He is also a member of the male unit ROF-MAO, a multi‑member music and variety project formed within NIJISANJI.

Visual style and aesthetics

Kagami is presented as a youthful company president with a polished, office‑inspired look. His visuals often emphasize a smart suit aesthetic and regal motifs that support his corporate persona, pairing a mature stage presence with stylized character design for performance and promotional art.

Persona & content

Kagami balances a professional on‑stage persona with playful enthusiasm for toys, mecha, and hobby games. He frequently acts as a composed commentator or straight man in collaborations while showing genuine excitement when engaging with games and collectibles.

Music and live performance are central to his identity; Kagami is known for a powerful rock‑oriented singing style and energetic stage delivery. His musical work leans toward rock and heavier sounds, and he performs both solo and as part of unit activities.

Content Type & Format

Kagami Hayato’s content centers on longform livestreams and archived videos on YouTube, where he hosts game streams, unboxings, toy reviews, and music performances. He uses scheduled live broadcasts for multi‑hour playthroughs and event streams, and supplements those with shorter music videos and highlights.

His content themes include gaming, trading card and hobby card openings, toy and model showcases, and original music. Kagami Hayato’s personality comes through in both solo streams and unit programs, and his videos often blend commentary, performance, and product demonstration.

Audience interaction is handled through live chat, Q&A segments, coordinated variety episodes, and special event broadcasts such as album releases and concert ticket lotteries. The social tone across platforms is performance‑focused and fan‑engaging, with music videos, premiere streams, and collaboration episodes forming the core of Kagami Hayato’s content mix.

Kagami Hayato Collaborations and Campaigns

ULTIMATE CITY release: ANYCOLOR x Kagami Hayato — In 2025 Kagami released his first mini album ULTIMATE CITY, a seven‑track collection built around rock sounds and featuring work from several established creators. The release included multiple physical editions with special packaging and preorder bonuses tied to his first one‑man live performance.

NIJISANJI x Duel Masters Play’s collaboration: Duel Masters Play’s x Kagami Hayato — Kagami has served as a visible advocate for Duel Masters activities within NIJISANJI, participating in promotional streams and special collaboration events between NIJISANJI talents and the Duel Masters Play’s title. The collaboration has included live reveal streams, in‑game themed items and appearances tied to NIJISANJI programming.

Tower Records campaign: Tower Records x ROF-MAO (including Kagami Hayato) — As part of unit activities, ROF-MAO took part in a Tower Records collaboration that featured unit merchandise, shop items, and a themed cafe tie‑in. The collaboration highlighted the group’s music and character goods across retail and cafe formats.

Narrative & trivia

Kagami Hayato’s official character narrative frames him as the president of Kagami Industrial who debuted to personally promote his company’s toys. That corporate backstory is woven into his streams and merchandise, and it informs his stage persona across music and variety appearances.