Kai from Splash
Kai from Splash is a virtual music artist and in-game creator known across Splash's Roblox world and music products. With a growing presence on Roblox, YouTube, and Instagram, Kai connects with young music creators and performers by blending live virtual performances and user-driven music experience
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Language:
English
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Role:
Singer/Vocalist/Idol, Brand Mascot/Ambassador, Influencer
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Country:
United States
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Gender:
Male
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Industry:
Entertainment, Music, Metaverse & Virtual Worlds
Who is Kai from Splash?
Kai from Splash is a virtual music artist and in-game creator who appears across Splash’s Roblox world and related music products. Presented as a teenage game developer and performer from New York City, Kai is positioned as both a creator of the Splash experience and one of its headline artists.
Kai functions as a public-facing character for Splash (the company formerly known as Popgun), appearing in live virtual performances, music releases, and platform features that highlight user-made and AI-assisted music.
Background and mission
Kai’s role centers on making music creation feel accessible and social for young creators. The character’s appearances and releases are framed around encouraging fans to write, perform, and share music inside Splash’s virtual stages and companion tools.
Creator and studio
Kai is part of Splash’s creative ecosystem. Splash evolved from the company originally known as Popgun and has developed both the Roblox music world and companion products that use Kai as an artist persona and user-facing feature.
Visual style and aesthetics
Kai is commonly depicted with a vibrant, youth-oriented look: bright blonde hair that fades to green, a pink cheetah-style jacket, and colorful, playful clothing such as rainbow pants. The visual identity mixes streetwear energy with a stylized pop aesthetic that reads clearly in Roblox avatars and music-video art.
Persona and public presence
Kai’s persona emphasizes creativity, community, and performance. The character is presented as approachable and inspirational to young makers, often shown hosting stages, inviting guest performers, and celebrating player-created music.
Across social accounts and platform channels, Kai appears as a performer, game developer figure, and music personality who bridges in-game activity and released songs or videos.
Content Type & Format
Kai from Splash’s content includes in-game live performances inside the Splash Roblox world, short music videos and promotional clips, and platform-driven releases tied to the game’s artist packs. These performances are frequently presented as staged events inside multiple virtual venues and as edited video highlights for wider distribution.
Kai’s content also appears as music releases and artist packs that players can use inside Splash, along with videos and community showcases on channels such as YouTube and Instagram. Kai’s personality is reflected in posts that blend performance, game moments, and creative prompts for the audience.
The character’s formats range from hourly live sets in Roblox venues to recorded music videos and social posts. Kai’s videos and in-game sets are built to spotlight both the character as a performer and the community’s creations, encouraging viewers to try their own mixes and participate on Roblox and companion platforms.
Kai from Splash Collaborations and Campaigns
Adore performance series: Splash x Kai from Splash — In a multi-venue in-game run, Kai performed the track ‘Adore’ across seven Splash stages in hourly shows over 48 hours, reaching six-figure live audiences and demonstrating how virtual concerts scale inside Roblox. The series combined live in-game sets with shared video highlights for fans.
Guest artist appearances in Splash: Splash x Kai from Splash — Kai’s appearances in the game have coincided with guest slots and collaborations that brought established performers into the Splash world, positioning Kai as a host figure who showcases other artists inside virtual venues.
Kaimix product integration: Splash x Kai from Splash — The Kaimix experience uses Kai as an artist persona who helps finish user-created mixes and surface fan-made tracks to larger audiences, linking user voice inputs and community sharing back into the Splash ecosystem.

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