Kaida Haru

Who is Kaida Haru?

Kaida Haru is a Japanese VTuber and singer affiliated with NIJISANJI who debuted in April 2020. He is presented in-universe as a researcher from the Ouma Empire and is known for live music, gaming, and variety streams on YouTube and related NIJISANJI channels.

Background and mission

Kaida Haru debuted as part of the 2020 wave of NIJISANJI talents and performs as a musician-forward entertainer. His streams mix live performance, informal talk, and fandom-minded content, with an emphasis on sharing music and guitar-led singing while engaging viewers.

Creator and studio

The character art for Kaida Haru was created by illustrator AiRM. He is affiliated with the NIJISANJI project operated by Anycolor and appears in group activities and units organized under that umbrella.

Visual style and aesthetics

Kaida Haru’s design pairs a gentle, scholarly aesthetic with modern idol touches: short sandy grey hair, light-colored eyes, earrings, and a robe-inspired outfit with teal accents. His look blends traditional motifs with a relaxed, musician-friendly wardrobe and stage-ready accessories.

Content Type & Format

Kaida Haru’s content centers on live streams on YouTube, where he mixes free talk, gaming sessions, and long-form singing streams. He frequently performs guitar-backed covers and original songs during livestreams, and his videos include both archived full-length shows and shorter uploads.

Music is a major pillar of Kaida Haru’s output: he regularly hosts acoustic and electric guitar performances, posts recorded music releases, and takes part in unit and group music projects. Kaida Haru has released an EP and an album through official music channels, and he appears in music videos and recorded concert formats as part of his catalog.

Kaida Haru’s personality on stream is a mix of quiet, otaku-style enthusiasm and warm, caring interaction with fans and fellow talents. His content uses live chat Q&A, sing-along segments, variety challenges, and collaborative shows with other NIJISANJI members, with YouTube as his main platform and X used for short updates and announcements.

Kaida Haru Collaborations and Campaigns

New Street, New World (ROF-MAO original song): ROF-MAO x NIJISANJI. Released in 2021 as the first original single for the male unit ROF-MAO, this music project featured Kaida Haru as a member of the unit and was promoted with a music video and streaming distribution across music platforms. Animate collaboration cafe: Animate x ROF-MAO. In 2021 ROF-MAO participated in an official collaboration with Animate that included themed cafe merchandising and event promotion, with Kaida Haru appearing in unit visuals and related media for the campaign.