Kazama Iroha

Who is Kazama Iroha?

Kazama Iroha is a Japanese VTuber and member of hololive production’s holoX unit who debuted on November 30, 2021. Her official profile describes her as “Secret Society holoX’s insurance policy,” a bodyguard figure who left a remote mountainous home to explore the wider world. She performs live streams, appears in group productions, and takes part in official hololive events.

Creator & Studio

Kazama Iroha is part of hololive production, operated by COVER Corporation. Her character illustration is credited to うみぼうず on the official talent profile.

Kazama Iroha Visual Style and Aesthetics

Her visual design mixes traditional and idol elements, often shown in a kimono-style outfit with samurai-inspired details. Official artwork highlights short blonde hair, leafy-themed accessories, and a strong, practical silhouette that supports her bodyguard persona. The overall aesthetic balances a quiet, composed presence with clear stage-ready styling suited to music and live performance.

Content Type & Format

Kazama Iroha’s primary content format is livestreaming on YouTube, where she hosts playthroughs, casual talk streams, and karaoke sessions. Her videos include recorded game streams, chat broadcasts, and occasional special-event VODs.

She also appears in music videos and releases original songs through hololive’s music channels. These official music releases and MVs complement her livestreams and are a core part of Kazama Iroha’s creative output.

Short-form clips and promotional posts appear on platforms such as TikTok and X, while official hololive pages showcase videos and news. Kazama Iroha’s content leverages her quiet, steady persona to mix performance, singing, and friendly audience interaction across these platforms.

Music and Releases

Kazama Iroha participates in original music releases and group songs produced by hololive, appearing in music videos and single releases under the official music section. Her musical work includes solo and unit pieces that are distributed through hololive’s music channels and event showcases.

Kazama Iroha Collaborations and Campaigns

Secret Society holoX x ANIPLUS Collaboration Café: ANIPLUS x Kazama Iroha. In 2024 hololive partnered with ANIPLUS for limited-time collaboration cafés featuring holoX-themed menus and exclusive merchandise; Kazama Iroha appears as part of the holoX lineup in affiliated goods and promotional displays. hololive x FANFANS CAFÉ Collaboration Cafe (Thailand): FANFANS CAFÉ x Kazama Iroha. In 2025 hololive ran a collaboration café in Thailand that featured eight hololive talents, including Kazama Iroha; the event used themed food and drink menus, life-size displays, and limited-edition products to promote the participating talents.