Kenza Layli

Who is Kenza Layli?

Kenza Layli is a Moroccan AI‑generated influencer and model who presents a hijab‑wearing lifestyle persona focused on fashion, beauty, food and culture. She rose to international attention after winning the Miss AI title at the Fanvue World AI Creator Awards in July 2024. Her public mission emphasizes celebrating Moroccan heritage, promoting women's empowerment, and showing positive uses of artificial intelligence in creative media.

Creator and studio

Kenza was developed by entrepreneur Meriam Bessa and a team associated with L'Atelier Digital and related AI ventures led by Bessa. Her creation draws on a multi‑person studio approach that combines digital marketing experience with AI research and production workflows. The team has presented Kenza as a purpose‑built AI persona launched in late 2023 and iterated through a dedicated studio pipeline.

Visual style and aesthetics

Kenza Layli’s visual identity blends photorealistic rendering with modest, modern Moroccan fashion. She is most often shown wearing a headscarf and contemporary modest outfits that reference North African textiles and urban style. Her imagery emphasizes consistent, high‑detail features and polished styling designed to read as both culturally rooted and fashion‑forward.

Content Type & Format

Kenza produces image posts, short videos and short‑form clips suited to Instagram and TikTok, using curated photo shoots and produced video segments rather than live in‑person appearances. Her content themes include outfit looks, beauty and skincare tips, lifestyle scenes featuring Moroccan food and places, and travel‑style imagery that highlights cultural landmarks and everyday routines.

Kenza Layli’s social tone is warm, positive and promotional; her posts combine conversational captions with calls to cultural pride and empowerment. The persona is presented as an accessible digital friend who offers fashion inspiration, simple beauty advice, and cultural commentary in a gentle, supportive voice.

Audience engagement appears through regular feed posts, short videos and comment interactions on Instagram and TikTok. Her team positions the character as multilingual and always available online, using produced voice and caption assets to engage followers across languages and time zones.

Kenza Layli Collaborations and Campaigns

Miss AI 2024: Fanvue World AI Creator Awards x Kenza Layli — Kenza was awarded the Miss AI title in July 2024 at the World AI Creator Awards event, a competition judged on realism, technical execution and social influence. The award was presented through the WAICA program and showcased Kenza in judges’ panels, announcement posts and an AI‑generated acceptance speech that circulated as short video and post content.

Hyundai partnership: Hyundai x Kenza Layli — Media coverage reported brand partnerships with Hyundai prior to or around her rise to wider attention, presented through sponsored posts and branded imagery tailored to automotive and lifestyle placement. These activations used feed images and short videos to pair the virtual persona with product storytelling.

Bioderma collaboration: Bioderma x Kenza Layli — Coverage also lists a collaboration with a skincare brand presented as paid creative content and promotional posts focused on beauty and skincare routines. The format emphasized polished visuals and promotional captioning consistent with beauty campaigns.

Technical details

Kenza’s content is produced using a mix of generative AI and studio post‑production tools. Her imagery, video and spoken assets are generated and composed by the creator team using off‑the‑shelf image‑generation models alongside proprietary workflows to ensure facial consistency, clothing detail and motion in short clips. The final outputs are presented as high‑quality social posts rather than live physical appearances.

Brand fit and target market

Kenza Layli is positioned for collaborations with fashion, beauty and lifestyle brands that seek a culturally specific, modest aesthetic and a Middle East and North Africa audience. Her multilingual presence and emphasis on Moroccan culture make her a fit for brands targeting Arabic‑ and French‑speaking consumers, women aged roughly 18–35, and campaigns that blend tradition with contemporary style.

Narrative and trivia

The Kenza persona is presented as part of a small family of virtual characters introduced by the same studio, including a sister and sibling figures used to expand storytelling and everyday posts. Her Miss AI win and the studio’s emphasis on cultural representation are central elements of her public narrative.