Kim Zulu

Who is Kim Zulu?

Kim Zulu is a South African virtual influencer and model developed for fashion and digital culture. Created by The Avatar Company and introduced during the early 2020 period, she is presented as a young, fashion‑forward virtual human who operates across social platforms and digital fashion events.

Creator & Studio

Kim Zulu was developed by Lebo Kambule and The Avatar Company, a Johannesburg‑based studio focused on virtual influencers and avatar management. The project is positioned as part of the studio’s work to build Web3 and metaverse talent for brand partnerships and digital fashion.

Kim Zulu Collaborations and Campaigns

Kosmo Rider: PUMA x Kim Zulu. In 2022 Kim Zulu fronted a PUMA campaign tied to the Kosmo Rider sneaker, appearing in styled fashion imagery and social posts that highlighted streetwear aesthetics and digital styling.

Kangol Collaboration: Kangol x Kim Zulu. Kim worked with Kangol on fashion shoots and product imagery that adapted the brand’s headwear to a virtual model, pairing editorial visuals with Instagram content.

Mercedes‑Benz Fashion Week Appearance: Mercedes‑Benz Fashion Week Russia x Kim Zulu. Kim was featured in events and showcases connected to international fashion week programming in 2020, appearing in curated runway and digital fashion presentations.

NY Digital Fashion Week Ambassador: New York Digital Fashion Week x Kim Zulu. In 2024 Kim Zulu was named an ambassador for New York Digital Fashion Week, serving as a media partner and representative for digital fashion programming and promotional content.

Google AI in Action Host: Google x Kim Zulu. Kim hosted a Google AI in Action event in Africa in 2024, performing an on‑stage and online presenter role that blended event hosting with branded digital storytelling.

Content Type & Format

Kim Zulu’s content primarily appears as fashion posts and produced imagery on Instagram and short form videos on TikTok. Her feeds combine studio fashion shoots, product showcases, and stylized portraiture that position her as a model for digital clothing and accessories.

Video and short‑form formats play a role in Kim Zulu’s presence: she publishes reels and clips that highlight styling, sneaker drops, and branded edits. Kim Zulu’s personality is framed as fashion‑centred and aspirational, with a polished, youthful social tone that suits lifestyle and streetwear content.

Beyond static posts, Kim Zulu’s content includes event hosting, branded activations, and partnered campaign materials that are repurposed across stories, posts and event livestreams. Kim Zulu’s content and videos are often designed to pair with visual campaign assets and digital fashion showcases.

Visual Style and Aesthetics

Kim Zulu’s visual identity leans into contemporary streetwear and editorial fashion. Imagery emphasizes clean digital skin, modern styling, and trend‑driven outfits that translate real garments into a virtual modeling context.

Her styling frequently reflects urban sneaker and headwear culture, aligning with the aesthetics of the brands she partners with and the broader digital fashion scene.

Media & Recognition

Kim Zulu has been profiled in regional and international fashion and business outlets and cited in coverage of Africa’s emerging virtual influencer scene. She has been associated with digital fashion events and has been covered for her role in bringing virtual talent into mainstream brand campaigns.

Brand Fit & Target Market

Kim Zulu is positioned for fashion, streetwear, beauty, and technology collaborations, having worked with apparel and lifestyle brands as well as appearing in digital fashion programming. Her audience and creative direction align with brands seeking digitally native storytelling, metaverse activations, and stylized visual campaigns.