Kyra (kyraonig)

Who is Kyra?

Kyra, also known as Kyraonig, is an Indian virtual influencer and CGI model launched in January 2022. She is presented as a young lifestyle and fashion personality who positions herself as a dream chaser, model and traveller.

Kyra's Creator and Studio

Kyra was created by FUTR STUDIOS, a Bengaluru-based company that describes itself as a virtual human studio. The project was developed by the FUTR STUDIOS team as a branded virtual personality for fashion, lifestyle and entertainment storytelling.

Visual Style and Aesthetics

Kyra is rendered as a stylized CGI character with a fashion-forward look. Her imagery often mixes editorial poses, travel backdrops and lifestyle scenes that resemble video game or virtual world aesthetics rather than photoreal portraiture.

Her wardrobe and styling lean toward contemporary fashion and youth culture, with shoot settings that include beach scenes, poolside yoga moments, and polished studio fashion spreads. Distinctive markers in her feed include glossy styling, clear makeup looks, and accessories that read like modern brand campaigns.

Content Type & Format

Kyra primarily appears in static fashion and lifestyle posts and short-form video content on social platforms. Her output includes photoshoots styled like model portfolios, short videos and reels that highlight outfits and travel moments, and curated lifestyle imagery meant for feed engagement.

The content themes for Kyra's profile center on fashion, travel, wellness and modelling. She posts outfit showcases, travel vignettes, yoga and wellness snippets, and lifestyle scenes that reinforce an aspirational, on-the-go persona.

Kyra's social tone is polished and aspirational, aimed at a young audience interested in fashion and digital culture. Her content is produced to work visually across photo posts, short-form videos and metaverse-style appearances on platforms that support visual storytelling.

Kyra Collaborations and Campaigns

boAt Collaboration: boAt x Kyra. Announced in 2022, this brand partnership showcased Kyra in lifestyle and product imagery to highlight audio accessories. The collaboration used social posts and short-form visual content to position the product in fashion-forward, everyday scenarios.

Amazon Prime Video Partnership: Amazon Prime Video x Kyra. Kyra has been featured in branded activations and promotional posts with the streaming service, using curated images and short videos to align the virtual influencer with entertainment marketing.

John Jacobs Campaign: John Jacobs x Kyra. Kyra has appeared in eyewear-focused promotions and creative imagery for the brand, combining fashion photography and product-focused social content.

L'Oreal Paris Activation: L'Oreal Paris x Kyra. Kyra has been associated with beauty and personal care storytelling for the brand through stylized visuals and influencer-style promotional posts.

Titan and American Tourister Collaborations: Titan x Kyra and American Tourister x Kyra. These partnerships used travel and lifestyle imagery to place Kyra in contexts that matched each brand’s categories, from eyewear and watches to travel accessories.

Indyverse Integration: Indyverse x Kyra. This collaboration explored AI-driven virtual try-on and metaverse retail experiences, pairing Kyra with a digital trial room concept to demonstrate virtual fashion fitting and immersive shopping.

Media Presence and Recognition

Kyra has been profiled by national outlets and industry publications and has appeared on digital covers and editorial features that discuss virtual influencers and the role of CGI talent in fashion and marketing. Coverage highlights Kyra as an early Indian entrant in the virtual influencer space and as a platform-ready personality for brand collaborations.