mayaaa gram

Who is mayaaa gram?

mayaaa gram, often referred to as Maya Gram, is a Southeast Asia–focused virtual influencer and model created to represent regional youth culture and streetwear sensibilities. She was introduced publicly as the virtual face for PUMA’s Future Rider sneaker campaign in 2020.

Her role blends influencer activity and brand ambassador duties: she appears in fashion-led visual campaigns and digital promotional content aimed at audiences across Southeast Asian markets.

Creator and Studio

The character was developed by UM Studios in collaboration with Ensemble Worldwide, with production support from multiple 3D studios and creative partners including Fly Studios and Intuitive Ideas. The project used AI-assisted processes and 3D production pipelines to design Maya’s face, expressions, and motion assets.

mayaaa gram Collaborations and Campaigns

Future Rider Campaign: PUMA x mayaaa gram — Launched in 2020 to promote PUMA’s Future Rider and Style Rider lines across Southeast Asia, the campaign cast Maya as a regional virtual ambassador alongside human talent from Singapore, Indonesia, and Malaysia. The work combined stylized CGI imagery, short-form video assets, and integrated regional marketing activations.

Content Type & Format

mayaaa gram’s content is delivered primarily on Instagram and centers on high-quality CGI photos and short videos that present fashion looks and branded product shots. Her posts are rendered as stylized imagery rather than candid real-world photography.

Her content themes focus on fashion and lifestyle, with an emphasis on streetwear and athletic styles that align with sportswear partners. mayaaa gram’s personality in posts is presented as approachable and trend-aware, tuned to appeal to young urban audiences.

In addition to feed posts and short clips, her launch activity included campaign media and interactive promotions tied to web-based activations and regional marketing events. These formats position mayaaa gram as a virtual campaign asset for brands rather than a traditional livestream creator.

Visual Style and Aesthetics

Maya’s visual identity blends contemporary streetwear and training looks with subtle futuristic or cyber-inspired settings. Campaign imagery pairs signature sneaker styling with neon-tinged, game-like backdrops to emphasize a modern, youthful aesthetic.

Technical Details

Her creation employed AI analysis to map facial features common across Southeast Asian populations and a multi-studio 3D production workflow to generate body renders, expressions, and motion assets. The process combined data-driven facial design with traditional CGI and motion-graphics production.

Narrative and Trivia

The name Maya was chosen for its layered meanings and for evoking the idea of virtual beauty; elements of her facial design were shaped by crowdsourced and data-driven methods to create a relatable regional persona. Early public reaction included curiosity about her realism and discussions about virtual characters in advertising.

Media and Recognition

mayaaa gram was covered by regional marketing and lifestyle outlets at launch and was presented in media as one of the first virtual influencer initiatives focused on Southeast Asia, highlighting the PUMA Future Rider campaign as her debut brand appearance.