Naina Avtr

Naina Avtr is a virtual influencer and digital performer known in fashion, fitness, and lifestyle. With a growing presence on Instagram, she has built a strong connection with Gen Z audiences through vibrant short-form videos and stylized photography. Created by Avtr Meta Labs using AI-led storytelling, Naina Avtr offers brands innovative ways to engage youth markets with fashion, wellness, and entertainment content.

Release Date:

2022
Language:

English
Role:

Influencer
Country:

India
Gender:

female
Industry:

Entertainment

Who is Naina Avtr?

Naina Avtr is a virtual influencer and digital performer created by Avtr Meta Labs. Launched as a photoreal, youth-focused persona, she presents herself as a 22‑year‑old from Jhansi and is best known for fashion, fitness and dance content on Instagram.

Creator and studio

Avtr Meta Labs developed Naina as a content-driven digital human project. The studio positions her as a blend of entertainment and AI-led storytelling under leadership that includes co-founder and CEO Abhishek Razdan.

Visual style and aesthetics

Naina’s visual identity is fashion-forward and Gen Z oriented, mixing contemporary street and editorial styling. Her imagery emphasizes polished looks, activewear and trendy makeup, often framed as short, high-energy photo shoots and choreographed dance reels.

Content Type & Format

Naina Avtr’s primary content appears as Instagram posts, short-form reels, stories and interactive sessions. She uses short videos and stylized photography to showcase outfits, workouts, dance routines and lifestyle moments.

Her content themes include fashion tips, wellness and dance trends, travel snippets, and branded product showcases. Naina Avtr’s personality in posts reads as upbeat, confident and conversational, often inviting follower feedback through polls and Q&A features.

Naina also works in scripted short-form video storytelling: her micro-drama episodes are released as Instagram Reels and are produced with cinematic framing and tight, one‑minute pacing. She frequently pairs visual posts with caption-driven storytelling and occasional live or interactive formats to engage followers.

Naina Avtr Collaborations and Campaigns

Nykaa Collaboration: Nykaa x Naina Avtr — A brand partnership focused on beauty and lifestyle promotion using curated product showcases and sponsored Instagram posts and reels to highlight seasonal or featured items.

Puma Collaboration: Puma x Naina Avtr — A partnership that framed Naina as a fitness and athleisure ambassador, using stylized imagery and short videos across Instagram to showcase activewear and movement-driven content.

Pepsi Collaboration: Pepsi x Naina Avtr — A commercial-style collaboration that used snack and beverage creative moments in social content, combining lifestyle reels and promotional posts to reach youth audiences.

Acting and projects

Naina made a scripted acting debut in the micro‑drama Truth & Lies, an AI‑led short series released on Instagram Reels. The project runs as a set of short, cinematic episodes produced by Avtr Meta Labs and designed to explore identity and emotional storytelling through a digital performer.

Audience and brand fit

Naina Avtr’s tone and visuals appeal to Gen Z and young lifestyle audiences in India who follow fashion, fitness and short-form video trends. Her profile is a natural fit for beauty, fast fashion, activewear and youth beverage brands looking for highly controlled, campaign-ready digital talent.