Plusticboy (Zinn)

Plusticboy is a male virtual influencer and digital model known in the fashion and lifestyle industries. With a strong presence on Instagram, he captivates audiences through edgy streetwear and contemporary fashion visuals. Created by Tokyo-based Aww Inc., Plusticboy offers brands innovative ways to engage fashion-savvy communities through striking campaign imagery and stylish social content.

Release Date:

2019
Language:

Japanese
Role:

Model
Country:

Japan
Gender:

male
Industry:

Fashion

Who is Plusticboy?

Plusticboy, also known by the nickname Zinn, is a male virtual human and model produced by Aww Inc. He debuted as a virtual character in the late 2010s and began full-scale modeling activities around 2020. citeturn2search1turn2search0

Creator and studio

Plusticboy was created and is managed by Aww Inc., a Tokyo-based company that develops virtual humans and related projects. Aww has promoted plusticboy alongside other virtual talents from its roster. citeturn3view0turn2search0

Plusticboy Visual Style and Aesthetics

Visually, plusticboy is characterized by red hair and a stylized, fashion-forward look. His imagery leans toward edgy street and contemporary fashion with carefully styled outfits and polished photography. citeturn2search3turn2search1

Content Type & Format

Plusticboy’s primary content format is photographic imagery and short visual posts optimized for social platforms, especially image-led posts on Instagram and campaign visuals used across social channels. These posts highlight styling, editorial poses, and curated scenes rather than long-form video. citeturn2search0turn2search1

His content themes center on fashion and lifestyle moments: runway and campaign shots, streetwear looks, visits to cultural spaces like museums, and leisure scenes such as concerts or social outings. Fashion imagery is a recurring focus and often frames his public persona. citeturn2search1turn1search5

Plusticboy’s social tone is cool, slightly aloof, and stylish, which supports a model persona used by brands and event producers. Posts frequently present him as a composed, aesthetic-driven character and sometimes reference his relationship to other virtual talents from the same studio. citeturn2search1turn3view0

Plusticboy Collaborations and Campaigns

PUMA x SLY campaign: PUMA x SLY x Plusticboy — In 2020 plusticboy and imma were featured as visual models for the PUMA x SLY collaboration, supporting the collection’s imagery and promotional visuals used to present the product line. The campaign emphasized Tokyo street and fashion culture in editorial visuals. citeturn2search3

Rakuten Fashion Week TOKYO key visual: Rakuten Fashion Week Tokyo x Plusticboy — Aww announced that plusticboy was used as one of the main key visual models for Rakuten Fashion Week TOKYO 2021 S/S, with campaign imagery and social media activations during the event period in October 2020. citeturn2search0

GEN Z FES campaign: Hankyu Men’s Osaka x Plusticboy — In February 2021 plusticboy was featured as a campaign model for Hankyu Men’s Osaka’s GEN Z FES, appearing in promotional visuals aimed at Gen Z shoppers. The campaign presented him styling seasonal fashion items for the festival. citeturn3view0

Narrative & Trivia

Plusticboy is presented in Aww’s narrative as the younger brother of the virtual human imma, a relationship that appears in promotional imagery and character storytelling. His nickname Zinn and the stage name plusticboy reference a thematic nod to ideas of artifice and style in contemporary culture. citeturn2search1turn1search1

Platforms and presence

Plusticboy’s visual work is most visible on Instagram and has been used across other social platforms and event activations as part of campaign programs. Aww and press materials note his participation in multi-platform fashion promotions and social campaigns. citeturn2search1turn2search0