Polar (iampolarmusic)

Who is Polar?

Polar is a virtual popstar and digital music artist created by TheSoul Publishing. She launched as a virtual-first performer in 2021 and presents herself as a singer, dancer, and influencer with a masked, mysterious persona that aims to connect with Gen Z through music and dance.

Creator and Origin

Polar was developed by TheSoul Publishing as the studio's first dedicated digital music artist. Her debut single Close To You was released to streaming platforms on October 1, 2021 and premiered in the metaverse via an Avakin Life watch party in early October 2021.

Polar Visual Style and Aesthetics

Polar's look centers on a masked, stylized identity that blends futuristic and streetwear influences. Her visual presentation emphasizes choreography, bold makeup and fashion-forward outfits that support a pop and dance-oriented stage presence.

Content Type & Format

Polar creates short-form dance and music content as well as longer music videos and visualizers. Her posts often feature performance clips, choreography showcases, and stylized lyric or official music videos designed for platforms like TikTok, YouTube, and Instagram.

Polar's content blends musical releases with interactive metaverse events and in-game premieres. She uses filmed music videos and animated visualizers alongside live-style virtual performances within platforms such as Avakin Life and Roblox to reach fans.

Polar's personality in videos is youthful, rebellious, and performance-driven. Polar's content balances pop songwriting, dance routines, behind-the-scenes style moments, and community-facing activities like challenges and virtual meetups on primary platforms such as TikTok and YouTube.

Polar Collaborations and Campaigns

– Close To You release and metaverse premiere: TheSoul Publishing x Polar. Released October 1, 2021 with a premiere event inside the social mobile world Avakin Life in early October 2021. The launch combined a streaming release with an in-game watch party to create a hybrid music and metaverse moment. – Solar Sounds Festival headline: Avakin Life x Polar. Polar headlined a major in-game festival in July 2022, performing as a virtual act within the event and offering players themed quests and collectible rewards alongside daily performances. – Polar Party Dance Off: BYTE CITY x TheSoul Publishing. In 2023 Polar was integrated into a community dance competition on the BYTE CITY platform, where she was featured as the central performer and inspiration for user-created dance content. – Roblox concert activation: Polar in Roblox. Polar has been presented in Roblox as part of a metaverse concert experience, staged as an interactive venue with spaces for fans to explore and participate.

Discography Highlights

Notable releases include Close To You, Shivers, I'm Fire, Hack My Heart, Good Girl, and a holiday cover of Rockin' Around The Christmas Tree. Polar has also released collaborative tracks credited as Polar x M.I.M.E, Polar x Modeness, and Polar x Sue DJ.

Brand Fit and Target Audience

Polar is a strong fit for fashion, beauty, gaming, and metaverse-oriented tech brands that want to reach Gen Z and young pop audiences. Her digital-first identity, dance-led content, and in-game activations make her especially suitable for campaigns that blend music, interactive experiences, and social engagement.

Narrative and Trivia

Polar exists primarily as a virtual performer and has expressed ambitions—via her creators—to translate digital success into real-world stages. Her masked image and energetic choreography are recurring motifs in her story, and her development is tied to TheSoul Publishing's broader effort to develop digital-first music talent.