Rae

Rae is a hyper-realistic virtual influencer and digital artist known in street culture, fashion, and technology. With a growing presence on Instagram and Weibo, Rae has built a strong connection with younger, digitally native audiences. Created with CGI and AI, she offers brands innovative ways to engage through fashion campaigns, collectible NFTs, and immersive phygital activations.

Release Date:

2020
Language:

English
Role:

Influencer
Country:

Singapore
Gender:

female
Industry:

Entertainment

Who is Rae?

Rae is a hyper-realistic virtual being, digital artist and urban adventurer created with CGI and AI. Debuting in October 2020, she presents a street culture–led aesthetic and a bold, expressive persona that bridges physical and virtual experiences.

Creator & studio

Rae was created by CapitaLand Investment and later placed under the management and global usage rights of Dentsu Singapore. Dentsu VI manages Rae’s image, business development outside China, and integration into branded campaigns and virtual identity projects.

Visual style and aesthetics

Rae’s look blends hyper-real CGI with streetwear and contemporary fashion influences. Her imagery frequently pairs urban backdrops, skate culture motifs, and bold hair and styling choices that emphasize a modern, edgy aesthetic. Rae also appears in stylised digital artwork and portraits that highlight texture, color contrast, and fashion-forward looks.

Persona and mission

Rae presents as assertive, curious, and creatively driven, often framing herself as a digital artist who ‘does’ rather than dreams. She advocates for STEM education and digital innovation while engaging in themes of art, fashion, technology and urban exploration. Her tone is confident and playful, aimed at younger, digitally native audiences.

Content Type & Format

Rae’s content mix centers on curated CGI portraits, digital artwork and short-form video. She posts images and videos that showcase fashion, street culture moments and artist collaborations across Instagram and Weibo, and publishes features on her official website.

Rae’s personality appears in multimedia formats: she uses generated voice and text-to-speech for song and video projects, appears in streamed event premieres, and engages in interview-style video content. Rae’s content often blends produced videos with stylised stills and art-led posts, reflecting Rae's creative point of view.

Rae’s content formats extend into collectible digital projects and phygital activations. She has released NFTs and taken part in hybrid live and in-mall experiences, allowing audiences to interact with her through online launches, music video premieres and immersive retail activations.

Rae Collaborations and Campaigns

Audi A3 Online Premiere: Audi Singapore x Rae. In May 2021 Rae appeared in the online premiere of the all‑new Audi A3 where CGI and deep learning were used to animate her presence. The collaboration included interview videos and streamed segments as part of the launch activities. WORLDS Music Video: Benjamin Kheng x Rae. In August 2021 Rae released a human‑by‑virtual music video with Benjamin Kheng that showcased text‑to‑speech voice generation and machine learning audio tools. The video highlighted a human‑virtual collaboration and placed Rae in a narrative music format. TAKE A BYTE NFT Drop: Rae NFT collectible series. In 2021 Rae became one of the first virtual influencers in Southeast Asia to mint and sell NFTs with a debut collection called TAKE A BYTE that sold out and included exclusive digital assets and personalised audio messages for collectors. Almost Human E‑Sticker Pack: Sam Lo x Rae. In April 2021 Rae partnered with street artist Sam Lo to launch an eight‑piece digital sticker pack that reimagined emojis and phrases in an urban art style for messaging platforms. Fashion Campaigns and Capsule Drops: Monsoon Patrol and SBTG x Rae. Rae fronted a 2020 campaign for Monsoon Patrol and collaborated on a sold‑out capsule with sneaker designer Mark Ong, illustrating Rae’s early work in fashion and limited‑edition product drops. The Front Row Virtual Face: The Front Row 2021 x Rae. Rae joined The Front Row festival line‑up as a virtual face, participating in a fashion program that paired digital and on‑ground events to showcase virtual identities in fashion contexts. Phygital Mall Activations and lyf Partnership: CapitaLand malls and lyf x Rae. Rae has taken part in phygital activations at CapitaLand malls and partnered with the lyf coliving brand for hybrid live appearances that blended virtual performances with physical experiences.