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Ria is a Japanese virtual model and influencer known in fashion and lifestyle. With a growing presence on Instagram and short-form social platforms, Ria connects with audiences through curated fashion shoots and cultural reflections. As a virtual character created by Aww Inc., she offers brands innovative ways to engage in the fashion and cultural markets.

Release Date:

2019
Language:

Japanese
Role:

Model
Country:

Japan
Gender:

female
Industry:

Fashion

Who is Ria?

Ria is a Japanese virtual model and influencer created and represented by Aww Inc. and presented as a fashion and lifestyle personality who appears across social platforms and editorial work. citeturn1search0

She describes herself as a “Newman” who exists between the real world and virtual space, exploring emotions and everyday life while sharing impressions and discoveries with followers. citeturn0search7

Aww has developed Ria as part of its roster of virtual humans and has positioned her for fashion and cultural projects alongside other studio characters. citeturn1search0

Aww has also announced technology partnerships and initiatives connected to its virtual human work, including collaboration efforts focused on improving human-image generation models. citeturn1search3

Content Type & Format

Ria creates visual content primarily for image-led social platforms such as Instagram and short-form social networks, and she posts fashion shoots, portrait photography, captions in Japanese and English, and curated lifestyle images. citeturn1search0turn0search6

Ria's content themes center on fashion and beauty, modeling work, daily-life vignettes, and cultural observations about life in Tokyo. Ria's personality in posts is curious and gentle, often framed as personal reflections or playful commentary that fits a fashion-influencer tone. citeturn0search7

Her output includes static editorial images, short-form video clips and social stories used to showcase outfits, brand features, and occasional behind-the-scenes or interview-style captions. Ria's feed also intersects with technology-focused projects, such as official releases tied to image-generation tooling that invite fan participation. citeturn1search4

Ria Collaborations and Campaigns

Rakuten Fashion Week TOKYO 2021 S/S: Rakuten Fashion Week x Ria — Announced in 2020, Ria and another Aww virtual human were featured as main key-visual models for the 2021 S/S season. The collaboration included digital key visuals and social media activations across Instagram, YouTube, TikTok, and other channels during the event period. citeturn1search0 Perfect One Focus China Campaign: Shinnihon Seiyaku x Ria — In early 2023 Ria was appointed in promotional activities for the Perfect One Focus brand to support the product’s China market launch, appearing across China-focused social channels and partnered campaigns to boost brand awareness. citeturn0search6 LoRA Free Distribution Initiative: Aww Inc. x Ria — In 2023 Aww released a LoRA model trained on Ria visuals for use with Stable Diffusion, enabling fans and creators to generate Ria-style images and supporting commercial use under the studio’s terms. The initiative was promoted through Aww’s channels and invited creative engagement with Ria’s aesthetic. citeturn1search4