Rina

Rina is a South Korean virtual human and digital influencer known in fashion, music, and metaverse culture. With a growing presence on Instagram and short-video platforms, Rina has built a strong connection with audiences through hyperreal visuals and youth-forward style. As a virtual character created by Metaverse Entertainment, she offers brands innovative ways to engage and reach targeted audiences in entertainment and fashion markets.

Release Date:

2022
Language:

Korean
Role:

Influencer
Country:

South Korea
Industry:

Entertainment

Who is Rina?

Rina is a South Korean virtual human and digital influencer created by Metaverse Entertainment, a unit associated with Netmarble F&C. She was introduced as a fashion- and music-oriented virtual creator and made her public debut in early 2022. citeturn1search6turn1search4

Creator & Studio

Metaverse Entertainment developed Rina as part of a slate of high‑quality digital humans and virtual idols. The studio works with real‑time and VFX pipelines and positions its characters for entertainment, game tie‑ins, and branded projects. citeturn0search7turn1search6

Visual Style and Aesthetics

Rina is presented in a hyperreal, fashion‑forward style with carefully crafted facial detail and natural movement. Her look is frequently styled toward contemporary high‑fashion and youthful streetwear, and visuals emphasize polished hair, makeup, and couture wardrobe choices. citeturn1search2turn0search4

Content Type & Format

Rina creates shortform visual content and image posts on social platforms, using Instagram and short‑video formats to share styled photos, fashion looks, and lifestyle clips. citeturn1search6

Her content themes center on fashion, music, and metaverse culture, with posts that highlight outfits, music‑aligned imagery, and behind‑the‑scenes presentation tied to virtual entertainment projects. citeturn1search6turn0search7

Rina also appears in produced video work and interactive media, including a filmed in‑flight safety video and integrations into game updates, allowing her content to run as both social clips and longer branded video formats. citeturn1search4turn0search4

Rina Collaborations and Campaigns

Korean Air Safety Video: Korean Air x Rina: In January 2024 Rina starred as a virtual cabin crew member in Korean Air’s new in‑flight safety video, delivering safety instructions in a produced five‑minute film that began playing on flights and was shared on the carrier’s channels. The piece was created with Metaverse Entertainment and uses the character as a hosted virtual presenter in video format. citeturn1search4turn1search2

GRAND CROSS: AGE OF TITANS update: Game Publisher x Rina: Rina was added to a game update as a digital human tie‑in, appearing as a featured character within a promotional update for the title. This type of in‑game appearance pairs Rina’s fashionized visuals with gameplay assets and marketing images. citeturn0search4turn0search7

Fashion features and brand advertising: Fashion brands x Rina: Rina has been used in fashion magazine features and branded advertising, appearing as a cover model and in campaigns that showcase her styling and lifestyle positioning for fashion and entertainment partners. citeturn0search7turn1search6