Rozy Oh

Who is Rozy Oh?

Rozy Oh is a South Korean virtual influencer presented as a 22-year-old singer, model and DJ who debuted on Instagram in August 2020. She was created by Sidus Studio X and is often portrayed as a fashion- and travel-minded figure who posts lifestyle images and messages about sustainability. citeturn1search1turn1search2

Creator & Studio

Rozy was developed by Sidus Studio X, a Seoul-based creative studio and subsidiary of LOCUS that builds 3D and CGI characters for media and advertising. Company executives have described a production process that used extensive 3D modelling and motion work to give Rozy a wide range of facial expressions and movements, and the studio has discussed plans to expand her activities into voice, film and television projects. citeturn3search0turn3search1

Visual Style & Aesthetics

Rozy’s visual design follows a ‘generation MZ’ aesthetic popular in Korea: smooth skin, full lips and a slim, stylized silhouette that blends contemporary street and high-fashion cues. Her profile lists a height around 171 centimeters and a perpetual age of 22, details used by the studio to position her as a fashion-forward digital personality. citeturn1search1turn1search2

Content Type & Format

Rozy Oh’s primary platform is Instagram, where she publishes photo posts and short videos that mimic a human influencer’s feed; her appearances have also been adapted into longer-form video adverts that ran on YouTube and television. citeturn1search1turn1search5

Her content themes center on fashion, travel, lifestyle and occasional advocacy for sustainability, often written and staged to read like a young musician and model sharing daily moments and brand partnerships. This mix lets Rozy Oh’s personality come through in visual stories, product posts and travel snapshots.

Rozy Oh’s content includes sponsored posts, campaign videos and magazine-style images, and she interacts with audiences through regular feed updates and comment engagement similar to human influencers on Instagram and other social channels.

Rozy Oh Collaborations and Campaigns

Shinhan Life Campaign: Shinhan Life x Rozy — In 2021 Rozy served as the virtual face of a Shinhan Life campaign aimed at younger customers; the work included a branded video with choreography and music and ran across TV, digital and social channels to position the insurer as relevant for Gen MZ. citeturn1search4turn1search3 GS25 Model Campaign: GS Retail x Rozy — Rozy was appointed as a model for GS25 in December 2021 to support in-store and social promotions targeting millennials and Gen Z, with creative assets used on social platforms and retail marketing. citeturn1search0 Korea Ginseng Corporation Promotion: Cheong Kwan Jang HWA AE RAK Innergetic x Rozy — In late 2021 Rozy modeled for a red ginseng product and skincare line, appearing in social media promotions aimed at younger consumers. citeturn1search2 Chevrolet Bolt EV Promotion: Chevrolet x Rozy — Rozy appeared in a Bolt EV promotional video in 2021 that was distributed online and scheduled for TV, framed to highlight eco-friendly mobility alongside her public image of sustainability. citeturn1search5 Shudu Collaboration: Shudu x Rozy — In early 2021 Rozy took part in a collaborative project with the digital supermodel Shudu and related fashion editorial work that crossed into magazine-style imagery. citeturn1search0

Persona & Public Image

Rozy is presented as youthful, confident and trend-aware, with a public persona that mixes fashion sensibility, music interests and travel storytelling. The studio and media coverage emphasize her appeal to millennials and Gen Z and her utility as a flexible, brand-safe talent for modern advertising. citeturn1search1turn1search5

Name and Narrative

Her given project name, Rozy (Oh Rozy), is presented as meaning ‘one and only’ in Korean; the character is given a simple backstory as a 22-year-old fashion and travel enthusiast to make her relatable in social posts and campaigns. citeturn1search1