Yuna (iamyunaverse)

Yuna is a photorealistic virtual influencer known in the fashion, beauty, and lifestyle industries. With a growing presence on Instagram, Yuna has built a strong connection with audiences through her hyper-real, fashion-forward style and authentic messaging. Created by Studio71 using advanced 3D imaging, she offers brands innovative ways to engage audiences with meaningful themes like sustainability and female empowerment.

Language:

English
Role:

Influencer
Country:

Germany
Gender:

female
Industry:

Beauty

Who is Yuna?

Yuna is a photorealistic virtual influencer who debuted on Instagram in mid 2022 and is presented as a 22‑year‑old based in Berlin with interests in fashion, beauty, lifestyle, skating, art and nature. citeturn2search2turn1view0

Creator & Studio

Yuna was created by Studio71, the digital media and entertainment company of the ProSiebenSat.1 Group, which developed her appearance, character and content production. Studio71 describes a hyper‑realistic design approach for their virtual influencers and has integrated digital fashion tools into the workflow. citeturn2search2turn1view0

Visual Style and Aesthetics

Visually Yuna is presented in a hyper‑real, fashion‑forward style with carefully composed 3D image collages and photographic portraits that aim to mirror contemporary influencer aesthetics. Her imagery centers on stylish outfits, refined beauty looks and staged virtual settings that pair the avatar with branded products. citeturn1view0turn2search2

Persona & Content

Yuna’s stated focus topics include female empowerment, body positivity, sustainability and mindfulness. Her public persona is framed as positive and natural, with messaging and visuals positioned to resonate with fashion and beauty audiences. citeturn2search2turn0search0

Content Type & Format

Yuna primarily publishes image‑based posts on Instagram, including photoreal portraits and 3D collages created for branded campaigns. These image formats are the core of Yuna's content and are used to showcase fashion and fragrance visuals in a highly produced style. citeturn2search2

Her content themes regularly emphasize fashion, beauty and lifestyle topics while also referencing skating, art and cultural interests; these themes appear across Yuna's content and captions to build a coherent Yunaverse identity. citeturn2search2

Yuna's personality in posts is described as warm and upbeat, and her content tone leans toward authentic, relatable messaging that brands have used to position products in virtual settings on Instagram. citeturn2search2turn1view0

Yuna Collaborations and Campaigns

Yunaverse Fragrance Campaign: flaconi and L'Oréal Luxe x Yuna: In December 2022 Studio71 worked with flaconi and L'Oréal Luxe to present four highlight fragrances in Yuna’s Instagram feed using custom 3D collages. The campaign ran on Yuna’s Instagram and flaconi’s channel and was supported by promoted Instagram ads to showcase the fragrances as virtual, styled scenes. citeturn2search2turn0search0

Brand Fit & Target Market

Yuna aligns with beauty, fashion and lifestyle brands seeking a photoreal virtual ambassador; her imagery and themes fit audiences interested in contemporary beauty, fragrance and sustainable lifestyle topics in Germany and wider European markets. citeturn2search2

Narrative & Trivia

Within the Yunaverse narrative she is portrayed as a young, vegetarian Berlin resident who has a pigmentation disorder and engages with culture and nature as part of her story. This character framing is used to position Yuna as relatable while remaining a clearly fictional, metaverse‑based personality. citeturn2search2turn1view0