Eli and Sofi

Who is Eli and Sofi?

Eli and Sofi are a pair of virtual twin influencers created for Instagram as fashion and lifestyle characters. They were introduced on January 24, 2021 and present as 25-year-old Sicilian twins who move between real-world locations and metaverse settings.

Creator and team

The twins were created by artist Elisa Nieli with storytelling and narrative direction by Alberto Pian. The project is produced with a small team of 3D and digital creatives and leans on video mapping and 3D modelling techniques to compose characters and scenes.

Visual style and aesthetics

Eli and Sofi are styled as redheaded, green‑eyed young women with porcelain skin and contemporary fashion looks. Their imagery blends polished 3D portraiture with photographed or digitally built environments to create fashion-forward, editorial frames.

Their visuals emphasize modern wardrobe choices and scenic travel imagery, often framed to highlight sustainability and slow‑fashion values while keeping a polished influencer aesthetic.

Persona and themes

The twins embody complementary personalities: Eli tends to be more outgoing and impulsive, while Sofi is reflective and environmentally minded. Together they promote themes of sustainability, anti‑racism and anti‑cyberbullying.

Their tone is accessible and narrative-driven, presenting episodic stories and everyday moments that mirror the rhythms of young adult lifestyle and fashion content.

Content Type & Format

Eli and Sofi publish visual posts and short-form storytelling on Instagram, using photographic-style images and edited scenes that place the twins in travel, fashion and lifestyle contexts. Their feed mixes single images, carousel posts and short videos.

They also produce episodic audio storytelling through a podcast series that adapts their Instagram narratives into narrated short episodes and readings. This extends their storytelling into an audio format and supports serialized character development.

Across these formats the twins use a conversational, warm social tone. Eli and Sofi's content emphasizes fashion moments, travel snapshots, sustainability messages and gentle moral beats, and it is designed to foster comments, direct messages and ongoing audience engagement on primary platforms such as Instagram and podcast platforms.

Awards and recognition

In November 2022 Eli and Sofi were awarded the Italy Ambassador Award in Florence in the fashion category, a recognition that highlighted their creativity, engagement and social messaging in a contest for influencers and content creators.

Narrative and character details

Within their fictional biography the twins share the same birthday of January 24 and are described as Sicilian. Eli is presented as having attended an arts high school with interests in design and fashion, while Sofi is described with a background in environmental studies and a strong interest in nature and sustainability.

Their storytelling is structured like a serial, with short episodes, interactive elements such as a downloadable eBook of stories, and occasional collaborations with photographers and designers to stage new scenes and outfits.